Digital Marketing Executive

Job Description

Digital Marketing Executive Location : Baner, Pune Company: Initium Digital Experience: 2-3 years in IT industry and B2B About Us : Initium Digital is a leading SAP consulting company specializing in delivering innovative and efficient SAP solutions to businesses. We are committed to helping organizations enhance their operational performance through our expert consulting services. We are currently seeking a talented and experienced Digital Marketing Executive to join our dynamic team. Job Summary : As a Digital Marketing Executive at Initium Digital, you will be responsible for developing and executing digital marketing strategies to drive lead generation, manage our social media presence, plan and implement paid campaigns, and optimize our online presence through SEO. You will play a crucial role in enhancing our brand s online presence and driving business growth. Key Responsibilities: Lead Generation: Develop and implement strategies to generate high-quality leads through various digital channels. Optimize lead nurturing processes through email marketing, content marketing, and social media channels. Social Media Management: Manage and oversee social media accounts (LinkedIn, Facebook, Instagram, etc.). Create engaging content, including text posts, videos, and images, to promote our SAP consulting services. Monitor and respond to customer feedback and inquiries on social media platforms. SEO Optimization: Develop and implement SEO strategies to improve our website s visibility and ranking on search engines. Conduct keyword research and analysis to identify opportunities for content optimization. Monitor and report on SEO performance, making data-driven adjustments as needed. Strategy Planning: Develop comprehensive digital marketing strategies aligned with business goals. Stay updated with the latest digital marketing trends and tools to ensure effective strategy execution. Collaborate with the content team to create compelling marketing materials. Qualifications and Skills: Bachelor s degree in Marketing, Business, or a related field. 2-3 years of experience in digital marketing within the IT industry and B2B sector. Proven experience in lead generation, managing social media accounts, and executing paid campaigns. Strong knowledge of SEO best practices and tools. Excellent communication and interpersonal skills. Creativity and a keen eye for detail. Benefits: Health and wellness benefits.