Digital Marketing Executive

1 years

3 - 4 Lacs

Posted:3 weeks ago| Platform: SimplyHired logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Are you a results-driven digital marketer passionate about e-commerce and Meta platforms? Join our dynamic marketing team as a Senior Performance & Retention Marketing Associate, where you’ll lead paid media campaigns and drive customer growth and retention across Meta platforms (Facebook, Instagram).

What You’ll Do:

  • Lead & optimise paid media campaigns on Meta (Facebook, Instagram).
  • Analyse performance (CTR, CPA, ROAS) and adjust strategies to boost ROI.
  • Implement audience targeting, retargeting, and custom segmentation for D2C brands.
  • Collaborate with design team for creatives on ad copy, visuals & landing pages.
  • Run A/B tests for continuous optimisation.
  • Manage campaign budgets effectively.
  • Align digital efforts with e-commerce funnels and retention strategies.
  • Provide insights through weekly/monthly performance reporting.
  • Stay up-to-date with Meta trends & e-commerce innovations.
  • Partner with content, analytics & design teams for seamless execution.
  • Drive revenue growth through data-backed strategies.

What We’re Looking For:

  • A min 1 year in digital marketing with hands-on Meta Ads experience.
  • Strong background in D2C & e-commerce strategy.
  • Proficiency in Meta Ads Manager, Business Suite, Shopify, and analytics tools.
  • Deep understanding of customer journey, funnel optimisation & performance metrics.
  • Excellent communication & project management skills.
  • A creative, analytical thinker who thrives in a fast-paced environment.

Bonus if you have:

  • Meta Blueprint certification.
  • Experience with Google Ads, LinkedIn Ads.
  • Familiarity with e-commerce platforms like Shopify.

Job Types: Full-time, Permanent

Pay: ₹360,000.00 - ₹480,000.00 per year

Schedule:

  • Day shift

Work Location: In person

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