Digital Marketing Executive

Job Title: Executive - Digital Marketing

Job Description:

The Digital Marketing Manager will develop, implement, and manage marketing campaigns that promote the company and its products. This role requires a strong grasp of current marketing tools and strategies to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

1. Campaign Development: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

2. Content Strategy: Develop and manage the content strategy across digital platforms.

3. Performance Analysis: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

4. Optimization: Identify trends and insights, and optimize spend and performance based on the insights.

5. Website Management: Oversee the company's website, ensuring its effectiveness and optimizing user experience.

6. Collaboration: Work with internal teams to create landing pages and optimize the user experience.

7. Budget Management: Manage the digital marketing budget and ensure cost-effective strategies.

8. Market Research: Conduct market research to identify trends, opportunities, and competitors' strategies.

9. Lead Generation: Develop and implement strategies for lead generation and customer acquisition.

10. Tool Utilization: Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications:

- Proven experience of 2-5 Years as a Digital Marketing Executive / Sr Executive or similar role.

- Strong understanding of digital marketing concepts and best practices.

- Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).

- Excellent communication and leadership skills.

- Creative thinking and problem-solving skills.

- Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Key Skills:

- Digital campaign development

- SEO/SEM/SMM and content strategy

- Performance analysis and reporting

- Website management and optimization

- Collaboration and teamwork

- Budget management

- Market research

- Lead generation

- Analytical skills and tool utilization

Join our team to lead our digital marketing efforts and drive our online presence to new heights!

Job Type: Full-time

Pay: ₹150,000.00 - ₹250,000.00 per year

Benefits:

• Health insurance

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person

Application Deadline: 15/01/2025
Expected Start Date: 20/01/2025