Digital Marketing Executive – ATL/BTL Activations & Digital Promotions

Job Description

Job Title: Marketing Executive – ATL/BTL Activations & Digital Promotions Job Type: Full-Time Department: Marketing Reports to: Marketing Director / Head of Marketing Job Summary: We are seeking a highly motivated and experienced Marketing Manager to lead and execute comprehensive marketing strategies across Above-the-Line (ATL) and Below-the-Line (BTL) channels, while integrating digital promotion techniques to enhance brand visibility and customer engagement. The ideal candidate will bring creativity, data-driven insights, and a hands-on approach to marketing activations, both offline and online. Key Responsibilities: Strategic Planning & Execution Develop and implement integrated marketing plans across ATL, BTL, and digital channels. Align marketing initiatives with overall brand strategy and business objectives. ATL Campaign Management Plan and execute ATL campaigns including TV, radio, print, and outdoor. Liaise with creative and media agencies for ad production and media buying. Track ROI and optimize campaigns based on performance metrics. BTL Activation & Event Management Plan and oversee BTL activities such as in-store promotions, product launches, exhibitions, and on-ground activations. Coordinate with vendors and event agencies to ensure flawless execution. Monitor consumer interactions and lead generation from BTL campaigns. Digital Marketing Collaborate with the digital marketing team to drive SEO, SEM, email campaigns, influencer partnerships, and social media strategy. Utilize digital analytics tools to track campaign performance and make data-driven decisions. Budget Management Prepare and manage budgets for marketing campaigns. Ensure cost-effective execution and timely delivery of all marketing initiatives. Team & Stakeholder Management Work cross-functionally with sales, product, and creative teams to ensure cohesive messaging. Lead and mentor junior marketing team members. Qualifications & Experience: 3-5 years of experience in marketing with a strong portfolio in ATL, BTL activations, and digital promotions. Proven track record of executing successful campaigns across diverse media platforms. Strong understanding of media planning, event management, and digital marketing tools (Google Ads, Meta Ads, Analytics, etc.). Excellent communication, project management, and organizational skills. Ability to multitask and thrive in a fast-paced, dynamic environment. E-mail: hrexe_ap@himalayaoptical.co Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹25,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Quarterly bonus Experience: ATL & BTL: 3 years (Required) Language: Hindi (Required) Bengali (Required) English (Required) Location: Kolkata, West Bengal (Required) Work Location: In person