Digital Marketing Executive

Job Description

The candidate will develop, implement, and manage marketing campaigns promoting the organization s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers. The applicant must be proficient in WordPress CMS and website development, with a good foundation in HTML, CSS, and Javascript. Key Responsibilities: Qualifications: * BE/ME/BCA/MCA/BSc IT/Msc IT * 4+ years of experience in digital marketing or related field * Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising * Proficient in marketing automation tools * Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics) * Strong project management skills * Excellent written and verbal communication skills Skills Required: Develop marketing strategies that align with the organizations business goals Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising Must have a thorough understanding of WordPress (CMS) and website development. Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs) Conduct market research and analyze trends to identify new opportunities and improve campaign performance Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up-to-date with emerging digital marketing trends and technologies Ability in price negotiation. Experience with sales and customer communication. SEO & SEM Advertisement designing. YouTube channel maintenance. Social media pages update and maintenance Website update and maintenance. Lead generation Excellent verbal and written communication skills. Excellent spoken English. Experience with working out quotations in the official form Experience with responding to enquiries from clients. Strong identification of products, spare parts and their working.