Job
Description
The Digital Marketing Executive is a key member of the marketing team, responsible for developing and implementing digital marketing strategies to enhance the online presence and achieve business objectives. Knowledge in digital marketing, including SEO, SEM, and social media marketing Experience with analytics tools and a proven track record of successful campaigns is often preferred. Proficiency in digital marketing tools such as Google Analytics, AdWords, social media management tools, and email marketing platforms. Minimum 1-3 years of digital marketing experience. Ability to think creatively and innovatively, and to develop engaging content for various digital platforms. Excellent written and verbal communication skills. Ability to work independently, manage multiple projects simultaneously, and meet deadlines. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion. Proficiency in business analysis planning, marketing strategy formulation, budgeting forecasting, online advertising, and media. Your Role in Action! Planned, executed, and optimized digital marketing campaigns across various channels, including social media, email, and display advertising. Develop engaging and relevant content for digital channels, including social media posts, blog articles, and email campaigns. Coordinate with graphic designers and content creators to produce compelling visuals and multimedia content. Manage and maintain the organizations social media profiles, ensuring consistent brand messaging and engagement. Collaborate with the SEO team to optimize website content and improve search engine rankings. Implement and manage paid advertising campaigns, including Google Ads and other relevant platforms. Develop and execute email marketing campaigns, including newsletter creation, and segmentation. Monitor and analyze key performance indicators (KPIs) to assess the success of digital marketing initiatives. Prepare regular reports detailing campaign performance and provide insights for continuous improvement. Stay updated on emerging technologies and tools to enhance campaign effectiveness. Collaborate with internal teams and external partners to ensure consistency in brand messaging and marketing initiatives. Communicate effectively with stakeholders, providing updates on digital marketing activities and results.
