Digital Marketing Executive

Job Summary:
As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing digital marketing campaigns across various online channels to promote our products or services. The goal is to enhance brand awareness, drive traffic, and generate leads or sales through digital channels.

Key Responsibilities:

Digital Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
• Create and curate engaging content for digital platforms, including website, social media, and email marketing.
• Collaborate with the content team to ensure consistency in messaging and brand voice.

SEO and SEM:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
• Manage paid search campaigns to increase traffic and conversions.

Social Media Management:

• Develop and execute social media strategies to increase brand presence and engagement.
• Monitor social media trends and industry developments, incorporating them into the social media strategy.

Email Marketing:

• Plan and execute email marketing campaigns to nurture leads and engage with existing customers.
• Segment email lists and personalize campaigns based on user behavior and demographics.

Reporting:

• Prepare regular reports to showcase campaign performance and provide recommendations for improvement.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 1 year of proven experience in digital marketing, with a focus on campaign management and optimization.
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, social media insights).
• Excellent written and verbal communication skills.
• Familiarity with SEO principles and practices.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinking and problem-solving skills.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person