Digital Marketing - Digital Marketing Executive

• We are looking for a Digital Marketing Executive to manage all search engine optimization and marketing activities.
• You will be responsible for managing all digital marketing activities such as email marketing, leads collation, content strategy, link building and keyword strategy to increase rankings on all major search networks.

Education Qualification Required:

Key Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Execute email marketing campaigns & leads collation activities
• Research and analyze competitor links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Technical Skills/Competencies Required:

• An up-to-date, working knowledge of current, past, and projected trends in the Digital Marketing industry
• In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in Digital Marketing
• The ability to deploy an effective local and long-tail search strategy

Soft Skills/Attributes Required:

• Solid understanding of performance marketing, conversion, and online customer acquisition
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO