Digital Marketing Graphic Designer

Key Responsibilities

• Strategy Development:

• Content Creation:

• E- Commerce Platform Management:

• Community Engagement:

• Campaign Execution:

• Analytics & Reporting:

• Trend Monitoring

• Collaboration

• Reputation Management:

• Crisis Response

• Influencer Marketing:

• Competitor Analysis:

• Audience Research:

Qualifications and Skills

• Bachelors degree
• Experience Min 1 year.
• Proven experience managing social media platforms and campaigns, ideally for a brand or agency.
• Strong written and verbal communication skills, including copywriting and editing expertise.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Graphic design skills and familiarity with tools like Adobe Creative Suite, Canva, or similar software.
• Understanding of SEO principles and how they integrate with social media efforts.
• Ability to interpret analytics and translate data into actionable insights.
• Creativity and a keen eye for visual storytelling.
• Excellent organizational and multitasking abilities.
• Adaptability and willingness to learn in a fast-changing digital landscape.
• Professionalism, diplomacy, and strong interpersonal skills.
• Experience working with paid social media advertising and campaign budgets.
• Basic video production and editing capabilities are a plus.

Daily Activities

• Planning and scheduling content calendars.
• Developing post copy and visual assets.
• Posting and monitoring live content.
• Engaging with followers and responding to inquiries.
• Tracking analytics and adjusting strategies.
• Collaborating with creative and marketing teams.
• Researching hashtags, trends, and competitor activity.
• Managing ad campaigns and reporting on performance.

Performance Metrics

• Audience growth rate on each platform.
• Engagement rate (likes, comments, shares, saves).
• Reach and impressions for posts and campaigns.
• Click-through rate (CTR) for links and ads.
• Social share of voice and brand sentiment.
• Conversion rate from social media referrals.
• ROI of paid advertising and influencer partnerships.
• The Social Media Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role plays a crucial part in enhancing brand equity, increasing online presence, and fostering engagement with target audiences on platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, and emerging social channels The specialist closely collaborates with other departments, including marketing, public relations, sales, and design, to ensure cohesive messaging and effective campaign execution.