Tulsi Biosciences

Key Responsibilities Strategy Development: Content Creation: E- Commerce Platform Management: Community Engagement: Campaign Execution: Analytics & Reporting: Trend Monitoring Collaboration Reputation Management: Crisis Response Influencer Marketing: Competitor Analysis: Audience Research: Qualifications and Skills Bachelors degree Experience Min 1 year. Proven experience managing social media platforms and campaigns, ideally for a brand or agency. Strong written and verbal communication skills, including copywriting and editing expertise. Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms. Graphic design skills and familiarity with tools like Adobe Creative Suite, Canva, or similar software. Understanding of SEO principles and how they integrate with social media efforts. Ability to interpret analytics and translate data into actionable insights. Creativity and a keen eye for visual storytelling. Excellent organizational and multitasking abilities. Adaptability and willingness to learn in a fast-changing digital landscape. Professionalism, diplomacy, and strong interpersonal skills. Experience working with paid social media advertising and campaign budgets. Basic video production and editing capabilities are a plus. Daily Activities Planning and scheduling content calendars. Developing post copy and visual assets. Posting and monitoring live content. Engaging with followers and responding to inquiries. Tracking analytics and adjusting strategies. Collaborating with creative and marketing teams. Researching hashtags, trends, and competitor activity. Managing ad campaigns and reporting on performance. Performance Metrics Audience growth rate on each platform. Engagement rate (likes, comments, shares, saves). Reach and impressions for posts and campaigns. Click-through rate (CTR) for links and ads. Social share of voice and brand sentiment. Conversion rate from social media referrals. ROI of paid advertising and influencer partnerships. The Social Media Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. This role plays a crucial part in enhancing brand equity, increasing online presence, and fostering engagement with target audiences on platforms such as Facebook, Instagram, Twitter/X, LinkedIn, TikTok, YouTube, Pinterest, and emerging social channels The specialist closely collaborates with other departments, including marketing, public relations, sales, and design, to ensure cohesive messaging and effective campaign execution.