Digital Marketing & Branding Expert - Food and Beverage Industry

Job Title: Digital Marketing & Branding Expert Food & Beverage Industry

Location: Hyderabad

Company : Socialpost Digital Media

Employment Type: Full-time

Experience: 4+ years in Digital Marketing & Branding

About the Company

At Socialpost Digital Media, we are dedicated to transforming brands through innovative digital marketing strategies. Our team harnesses the power of social media, content marketing, and data analytics to create engaging campaigns that connect brands with their audiences.

Role Overview

We are seeking a passionate and strategic Digital Marketing & Branding Expert to elevate our brand presence, drive customer engagement, and grow our market share across digital channels. The ideal candidate understands F&B consumer behavior, food trends, and brand storytelling.

Key Responsibilities

Brand Strategy & Positioning

• Develop and refine brand identity, voice, and messaging aligned with target consumers.

• Lead brand campaigns focused on awareness, loyalty, and differentiation in the F&B market.

Digital Marketing

• Plan and execute digital campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, LinkedIn, and food delivery platforms (Swiggy/Zomato/UberEats if region-specific).

• Optimize SEO/SEM, website funnels, and landing pages to increase conversions and brand visibility.

Content & Social Media

• Create content calendars and oversee photo/video shoots, reels, influencer collaborations, and storytelling around food, chefs, and experiences.

• Monitor engagement metrics and introduce viral/trend-based content strategies.

Performance & Analytics

• Track and analyze KPIs (CPC, CTR, ROAS, engagement, footfall, order frequency, etc.).

• Adjust strategy based on consumer insights, campaign performance, and market trends.

Collaborations & Partnerships

• Identify and manage influencer partnerships, food bloggers, and brand ambassadors.

• Plan digital launches for new menu items, product lines, or store expansions.

Key Qualifications

• Bachelors/Masters in Marketing, Communications, or related field.

• 4+ years experience in digital marketing, with at least 2 years in the F&B, hospitality, or lifestyle sector.

• Strong understanding of F&B consumer psychology, food trends, and competitive landscape.

• Proficiency in Meta Ads Manager, Google Analytics, SEO tools, and campaign automation platforms.

• Experience in brand storytelling, creative direction, and influencer marketing.

Skills & Competencies

• Creative & Strategic Thinking

• Content & Visual Sensibility (Food Aesthetics)

• Data-Driven Decision Making

• Communication & Team Collaboration

• Trend Awareness (Viral Food Culture, Social Media Trends)

What We Offer

• Competitive salary & incentives

• Opportunity to lead brand growth in a booming F&B sector

• Creative freedom & innovative work culture

• Growth opportunities within a rapidly scaling company

How to Apply

Please send your resume and a cover letter to hr@socialpostdigital.com with the subject line "Digital Marketing and Branding Expert Application."

Work Location: In person

Job Types: Full-time, Permanent

Work Location: In person