Digital Marketing

Job Description

Develop and implement effective digital marketing strategiesfor both organic (unpaid) and paid growth. Conduct comprehensive technical site audits on desktop aswell as mobile to identify gaps like page indexing, text to HTMLratio, broken links, etc. and suggest recommendations. Optimize website content and structure for SEO to increasevisibility and traffic. Conduct keyword research, competitor analysis, andperformance tracking for SEO. Conduct in-depth link analysis by evaluating multiple linkdata points and properties. Creating backlinks and performing other off-pageactivities. Manage social media channels by creating, scheduling, andanalyzing engaging content. Monitor and report on website and social media analyticsto measure performance and suggest improvements. Collaborate with the team to create compelling content,including blogs, social posts, and email campaigns. Plan, script, and execute client testimonial video shoots,ensuring high-quality deliverables. Coordinate with clients to capture authentic feedback andsuccess stories. Assist in the planning and execution of paid marketingcampaigns across platforms like Google Ads and social media. Support budget allocation, ad creation, and campaignperformance tracking. Work closely with designers, developers, and otherstakeholders to ensure consistent branding and messaging. Stay updated on industry trends and emerging digitalmarketing tools and techniques. Excellent communication, organizational, and projectmanagement skills. Experience in conducting and documenting client interviewswill be a Plus