Digital Marketing Analyst

Position:

Job Location:

Employment Type:

Experience Level:

Salary:

Job Overview:

We are seeking aresults-driven Digital Marketing Analystwith a strong background inB2B lead generationand a working knowledge ofE-Commerce marketing. The ideal candidate will be skilled in managing paid ad campaigns, driving organic growth, and enhancing online visibility across multiple digital platformsespecially in B2B environments.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns on

  Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads

  , with a focus on

  B2B lead generation

  .
• Develop and implement

  SEO strategies

  to improve search rankings and drive

  organic traffic from business audiences

  .
• Monitor campaign performance, analyze data, and provide actionable insights to improve

  conversion rates and ROI

  .
• Conduct

  competitor analysis and market research

  to identify B2B trends and growth opportunities.
• Collaborate with content, design, and development teams to ensure messaging aligns with

  business buyer personas

  and brand objectives.
• Prepare regular reports on campaign performance, ROI, and KPIs.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum

  3 years of proven experience in digital marketing

  , with a strong focus on

  B2B lead generation

  .
• Hands-on experience with

  Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager

  .
• Solid understanding of

  SEO

  (on-page, off-page, and technical).
• Proficiency in tools like

  Google Analytics, Search Console

  , and ad reporting dashboards.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience in

  B2B funnel optimization

  and

  CRM integration

  .
• Familiarity with

  marketing automation tools

  (e.g., HubSpot, Zoho, Mailchimp).
• Basic understanding of

  E-Commerce platforms

  (e.g., Shopify, WooCommerce) is a plus.

Email ID: [HIDDEN TEXT]

Contact: 7909175819