Digital Marketing Analyst
Jones Lang LaSalle Business Services (JLL), Gurgaon
We are looking for a Digital Marketing Analyst to support our email marketing endeavours (Eloqua) and the ongoing growth and success of the JLL business. The Digital Marketing Analyst will support the digital team to deliver important email marketing emails, campaigns, governance, segmentation and work across marketing teams across different regions. A successful candidate should have 1 - 3 years of experience in email marketing and a breadth of transferable skills. The candidate should be a quick learner and excited about developing their digital career in an international real estate company with
Prior marketing automation experience would be preferred with great written and verbal communication, eager to pursue a digital marketing career is welcome d
Being an efficient and productive resource that is able to manage multiple functions across timelines and well aware of overall understanding of project management especially related to various digital functions such as Social Media , Eloqua, Website Analytics and more.
Participates in project teams planning, scheduling and work delivery, including completion of timelines and cost estimates.
Should be able to work on strict turnaround times, have a problem solving approach, is sharp and aware of the new innovations/ services in the industry.
We can offer you an exciting role where you can use your passion for marketing automation and leverage it further within Digital Marketing, where you see the impact of your endeavours.
Getting h ands on at Marketing Automation (Eloqua)
Adept at marketing automation, Eloqua preferred but exposure to any other marketing tool like Salesforce, Marketo , and HubSpot etc will work .
Fair knowledge of the marketing automation platform and use of templates/ predefine responsive components to code and build emails or landing pages.
Building optimized email campaigns and ensuring best practice is followed.
Creating marketing automation workflows for campaigns, events and triggered scenarios using marketing automation tool (Eloqua preferred)
Produce performance report for email communications, providing analysis and recommendations.
Experience in receiving and delivering work via project and workflow management tools.
Good to have Photoshop experience to be able to assist with design requirements.
Assist in all digital marketing efforts, including building emails using templates .
Uploading email marketing lists to the marketing automation platform and ensuring best practices and should be aware GDPR compliance rules if applies
Have an "always testing" attitude towards our online assets as you help us pursue increased conversion optimization
Create a differentiated customer experience using campaign canvas .
Prompt in communication and response with stakeholders
Able to consult and provide insight/ information to enable business as usual
Self motivated and driven
Stake holder Management:-
Excellent communication skills a must and familiarity with MS Teams a plus
Provides management with workflow recommendations and assists with troubleshooting performances/standards issues .
To apply, you need to have:
Stellar Communication Skills
The role requires constant to and fro with international stakeholders thus strong verbal and written communication skills are non-negotiable in this role .
Microsoft Suite Expertise
This role would entail multiple tasks that would need you to be proficient at basic Microsoft software such as word, excel and power point.
You will be working with Global stakeholders with international exposure to drive tasks promptly. Responsiveness to communication and tasks is a key across time while ensuring all best practises are applied you should be able to plan your time, bandwidth and tasks efficiently and effectively and communicate internally and externally as well.
Educational Qualification
Graduate or post graduate (with in engineering, marketing, communication preferred)