Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in kolkata
>
2coms
>
Digital Marketing

Digital Marketing

2coms

3 - 8 years

4 - 5 Lacs

kolkata

Posted:11 hours ago| Platform:

Apply

Skills Required

digital marketing performance marketing keyword research branding facebook presentation skills advertising sales staffing marketing campaigns lead generation media management google analytics sem page btl seo social media brand communication skills servicing

Work Mode

Work from Office

Job Type

Full Time

Job Description

SUMMARY

Summary:

We are seeking a dynamic and results-driven Marketing Specialist to lead our digital, social, and offline marketing initiatives. This role is pivotal in driving brand visibility, customer engagement, and lead generation through data-informed strategies across multiple channels. The ideal candidate will be responsible for designing and executing high-impact campaigns that align with business goals, optimize performance metrics, and strengthen our market presence. With a strong blend of creativity and analytical rigor, you’ll play a key role in shaping our marketing narrative and delivering measurable ROI across digital and physical touchpoints.

Responsibilities:

Strategize and execute high-ROI paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.
Optimize performance campaigns by focusing on lead generation, CPL, CPA, remarketing, and lookalike audience targeting.
Conduct A/B testing to refine messaging, creatives, and user journeys for improved conversion rates.
Lead SEO/SEM efforts including keyword research, campaign planning, and web traffic analysis.
Design, develop, and optimize landing pages to align with campaign objectives and enhance user experience.
Monitor and report campaign performance using Google Analytics, Meta Business Suite, CRM dashboards, and other analytics tools.
Manage and grow brand presence across LinkedIn, Facebook, and Instagram through strategic content planning and community engagement.
Oversee end-to-end social media campaigns from concept and content creation (copy + design) to publishing and performance tracking.
Develop engaging content formats including posts, stories, and video content that support brand storytelling and campaign goals.
Maintain brand consistency across all digital platforms and ensure timely responses to customer inquiries.
Track and analyze engagement metrics, follower growth, reach, and lead conversion performance.
Plan and execute branding events, workshops, and below-the-line (BTL) marketing activities.
Coordinate with vendors for promotional materials, event branding, and collateral development.
Support sales teams with marketing assets such as brochures, standees, flyers, and presentation tools.

Requirements

Requirements:

Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
3 4 years of proven experience in marketing, preferably in service, staffing, or skill development sectors.
Hands-on expertise in:
Performance marketing (Google Ads, Meta Ads)
Social media management and content strategy
SEO/SEM and analytics platforms (Google Analytics, Meta Business Suite)
Content planning, coordination, and cross-functional collaboration
Strong communication and presentation skills with the ability to articulate strategies and insights clearly.
Proven blend of creativity and analytical thinking to drive data-backed decisions.
Demonstrated ability to manage multiple campaigns simultaneously while meeting tight deadlines.

More Jobs at 2coms

Delivery Executive - Siliguri

Siliguri

Experience: Not specified

INR 1 - 2 Lacs

Onboarding Executive (Beckbagan - Kolkata)_Hybrid

Kolkata

Experience: Not specified

INR 0 - 2 Lacs

Delivery Executive - Kolkata

Kolkata

Experience: Not specified

INR 1 - 2 Lacs

Delivery Executive - Durgapur

Durgapur

Experience: Not specified

INR 1 - 2 Lacs

Exciting Job Opportunities For Nurses To start their Career in Germany

Hyderabad

1 - 6 yrs

INR 20 - 35 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

2coms

Recruitment & Consulting

Bangalore

Login to

Please Verify Your Phone or Email

Confirm Action

Digital Marketing