Digital Marketer

As a Digital Marketer, your primary responsibility will be to develop, implement, and manage online marketing strategies to promote products, services, or brands through various digital channels. By leveraging the internet and technology, you will engage target audiences, drive conversions, and achieve business goals. The specific duties in this role may vary depending on the organization, industry, and specialization, but some common aspects include: 1. Strategy Development: Develop marketing strategies that align with the organization's business goals. 2. Content Creation and Management: Manage and execute campaigns across digital channels, such as email, social media, search engines, and display advertising. 3. Search Engine Optimization (SEO): Implement SEO strategies to improve online visibility and search engine rankings. 4. Social Media Marketing: Utilize social media platforms to engage with the audience and promote products/services. 5. Email Marketing: Create and manage email marketing campaigns to reach potential customers and retain existing ones. 6. Data Analysis and Reporting: Measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs. 7. Conversion Rate Optimization (CRO): Optimize conversion rates to enhance campaign effectiveness and drive desired actions. 8. Marketing Automation: Implement marketing automation tools to streamline processes and improve efficiency. 9. Stay Updated: Stay abreast of emerging digital marketing trends and technologies to remain competitive in the industry. 10. Collaboration: Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience. 11. Brand Management: Ensure consistent brand messaging and image across all digital marketing channels. To qualify for this position, you should have Graduation/PG/Diploma qualifications and possess 3 to 4 years of relevant experience in the field of digital marketing. This is a full-time role located in Kolkata. Join us to be a part of a dynamic marketing team and make a significant impact through your digital marketing expertise.,