Digital Marketer

Hiring: Digital Marketer (Performance) - Pouls.of.art

Location: Gurgaon (Hybrid) | Experience: 1-2 years (exceptional freshers welcome)

About Us

Pouls.of.art creates art-led workshops and experiences - and our art merchandise line extends that same soul into tangible keepsakes. We're a creative brand that believes art and analytics can be best friends.

What You'll Do

• Plan, launch, and optimise paid campaigns across Meta, Google, and YouTube.

• Manage full-funnel performance: audiences, creatives, landing pages, budgets, and reports.

• Track and measure everything: pixels, UTMs, GA4 dashboards.

• Build campaign ideas for two verticals - experiences (lead gen, seat fills, partnerships) and merchandise (sales, gifting, repeat).

• Collaborate with design to turn insights into creative campaigns and ad copy that convert.

• Experiment fast: new hooks, offers, locations, creators - keep testing, keep learning.

• Support social content calendars and engagement boosts when needed.

• And sometimes, pitch in with other creative experiments - we're a small, hands-on team that wears many hats and learns from every project.

Must-Haves

• Strong understanding of paid media: targeting, bidding, creatives, attribution, and metrics.

• Hands-on with Meta Ads and Google Ads.

• Analytical mindset - you love finding stories in numbers.

• Creative thinker who ships ideas fast.

• Ownership, curiosity, and adaptability.

Good to Have

• Experience managing social media accounts or creator collaborations.

• Basic design/video skills (Canva, Figma).

• Familiarity with email/SMS marketing (flows, automations).

• Experience with Shopify, BookMyShow, Paytm Insider, or Skillbox.

What You'll Get

• Real creative freedom with clear targets.

• A small, collaborative team that values initiative and curiosity.

• Access to an evolving creative lab - where performance meets art.

How to Apply

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We will only accept applications via email

Please include your:

• Resume/CV
• Portfolio
• Cover letter

And answer these quick questions in your email

• Why Pouls.of.art (What about our work or brand excites you)
• What's your expected salary range
• Are you comfortable working from Gurgaon (hybrid)
• Are you open to taking on additional responsibilities beyond your core role when needed