Digital Marketer (ASO)

Capital Placement Services

3 - 7 years

2 - 5 Lacs

noida new delhi gurugram

Posted:5 days ago| Platform:

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Skills Required

ppc digital marketing marketing keyword research growth strategies social media marketing market research media advertising research content creation

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are looking for a skilled Digital Marketer with 3 to 7 years of experience to join our team in Gurgaon. The ideal candidate will have a strong background in digital marketing, particularly in App Store Optimization (ASO) and hands-on experience with Appstore Connect and Google Playstore.

Roles and Responsibility

Develop and implement comprehensive ASO growth strategies using industry-leading tools like Sensor Tower, AppTweak, and AppAnnie.
Audit and develop internal frameworks, processes, and best practices for ASO optimization.
Conduct market research and analyze competitor activity to inform ASO strategies.
Collaborate with cross-functional teams to ensure alignment and maximize the impact of ASO efforts.
Stay up-to-date with the latest trends and developments in the app ecosystem.
Measure and report on the effectiveness of ASO campaigns and adjust strategies accordingly.

Job Requirements

Minimum 3 years of experience in digital marketing, with a focus on ASO and hands-on experience with Appstore Connect and Google Playstore.
Strong understanding of digital marketing principles, including keyword research, content creation, and paid advertising.
Experience with social media marketing, pay-per-click (PPC) advertising, and other digital marketing channels.
Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Bachelor's degree in any field; relevant certifications or training programs are a plus.

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