Digital Experience Specialist

BMC Software

7 - 12 years

8 - 12 Lacs

pune

Posted:2 hours ago| Platform:

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Skills Required

cro website optimization digital strategy ux research human computer interaction digital marketing css ux adobe analytics user interface designing gui testing business analytics photoshop hci marketing psychology google analytics html

Work Mode

Work from Office

Job Type

Full Time

Job Description

This person will be responsible for driving measurable improvements in website engagement, conversion rates, usability, and user experience. In this role, youll collaborate closely with different teams to create frictionless user journeys and drive marketing KPIs.
This role reports to the senior manager of digital strategy and is an individual contributor role that will collaborate closely with cross-functional teams like content marketing, demand generation, design, front-end development, marketing operations and more to bring improvements to life.

Here is how, through this exciting role, you will contribute to BMC's and your own success:

Audit, analyze, and optimize user flows, navigation, and conversion paths across the company website for B2B audiences
Examine analytics and conduct research of varying types and levels of formality to uncover opportunities for improvement of our digital experiences, including requests and self-directed
Identify individual pages, groups of pages, templates, components, user journeys, micro experiences and more and make detailed recommendations on how to improve them
Communicate findings, recommendations, and learnings to stakeholders in accessible, data-driven narratives
Partner with cross-functional teams, like design, content, web development, and more to execute improvements
Contribute to website testing and personalization, including strategy and execution
In some cases, work with technical team members to influence the elements of the technology stack we use to accomplish our digital goals
Suggest new and novel digital tactics and strategies

To ensure you are set up for success, you will bring the following skillset & experience:

7+ years of experience in website optimization, digital strategy, UX research, CRO, or a closely related discipline
Documented measurable success in optimizing websites
Ability to think strategically and execute tactically
Desire familiarity with some (but not all) analytics, heatmapping, CRO, user research tools (may include tools like Google Analytics, Adobe Analytics, Hotjar, Glassbox, Maze, User Testing, etc.)
Analytical, self-directed, comfortable interpreting and presenting data, and able to tell clear stories with insights
Strong curiosity, and mind for conducting research, both formal and informal
Excellent collaboratorskilled at working across disciplines and departments to build consensus and drive results
Empathy for end users and stakeholders: passionate about creating seamless, intuitive digital experiences
Adaptable and eager to learn new tools, techniques, and approaches as the digital landscape evolves
Basic English writing skills in context of usability improvements, like being able to suggest better CTA button text aligned with site context and user expectations
Good schedule overlap with USA working hours for collaboration critical to the role
Preferred degree in a field like User Experience (UX) design, psychology, Human Computer Interaction (HCI), digital marketing, business analytics, interactive media or similar.

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