Digital Creative Strategist

Job Description

love ideating and experimenting frugally and growing brands. already have 1-3 years of experience in performance marketing. have expertise in Google or Meta ads or both and want to grow further into the same. are highly data-focussed in your research and decision making. love collaborating with multiple people to ideate creative ways of marketing a brand. understand CRO and the value of optimizing the website to improve ad performance. have excellent written and oral communication/presentation skills, including creating and delivering effective presentations and marketing reports. love setting big goals and taking them down strategically. love taking responsibilities and managing multiple priorities. have good expertise on GA4, Looker Studio, MS Excel. Requirements As a Digital Creative Strategist, you will lead the charge in shaping and executing innovative digital strategies across diverse industries. You will take on a multifaceted role, overseeing creative duties on multiple brands, managing a team of junior creatives, and collaborating closely with the New Business team. Reporting to the Creative Lead, you will be responsible for ensuring the creative work meets award-winning standards and actively participating in the entire production process, from ideation to the final product. 1. Creative Leadership: - Execute creative duties across various brands, spanning campaign planning, ideation, script writing, and copywriting. - Lead and manage a team of 3-4 junior creative resources (design & copy both), providing direction for execution. 2. Collaboration and New Business Ideation: - Work closely with the New Business team to contribute to creative ideation and develop showcase materials for pitches. - Present comprehensive creative plans and narrate scripts to clients for campaigns. 3. Collaboration with Cross-Functional Teams: - Coordinate daily with the Integrated Solutions Team (account planning + client servicing) on tasks ranging from topical posts to annual campaign strategies. - Provide visual direction to the graphic design team based on your creative concepts. 4. Efficient Process Management: - Break down briefs for junior creatives to streamline the creative process. - Set and adhere to practical timelines that balance ideation, finesse, and client goals. 5. Active Involvement in Production: - Be actively present throughout the production process, ensuring quality from ideation to the final product for events, shoots, posts, and other creative articulations. 6. Thorough Research and Industry Awareness: - Conduct in-depth research on brands, competition, and target audiences, ensuring a comprehensive understanding of brand needs. - Stay up-to-date with developments in the field and remain fully aware of news and online trends. (Someone with prior experience in a Digital Ads Agency will be preferred) Benefits Why you should join us? In case you value the opportunity to work on real & challenging Marketing problems In case you value high involvement from founders and learning from them In case you value having the autonomy to do things your way and not have to worry about experimental failures In case you care about working alongside genuine, honest peers who will have your back, no matter what In case you value contributing to the organization beyond your call of duty; and getting handsomely remunerated for the extra effort In case you believe in always learning and want an environment which will invest into your learning for the long term In case you want to work on the cutting edge of marketing problems and use the most cutting tools and strategies In case you are looking for a place for the long term where you can keep growing with the company (our first few hires from 5-6 years back, are still with the company) Why shouldnt you join us? In case you are looking for a product company, of course we arent one In case you are looking for a very very structured corporate environment where everyone is extremely clear on their role and ONLY has to do that. We thrive as a bootstrapped company and hence like to be nimble about changes and whatever is needed to be done to get ahead In case you are looking for the top bracket pay in the industry - we are not the one for you. You may find hyper funded startups who can do that for you. Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: HSR Layout, Bangalore. ","