Job
Description
What You'll Do We are looking for a Digital Content Analyst to drive digital content programs through data-driven decision-making, strategic collaboration, and experimentation. We are looking for a blend of creativity, analytical analysis, and project management to enhance user engagement and achieve our goals. You will work with different teams to identify, create, optimize, and manage digital content that moves the needle for our brand. Reporting to Director- Content Marketing What Your Responsibilities Will Be You will Use data and analytics to uncover opportunities and identify projects based on impact and our goals. Forecast core content metrics in partnership with analytics team and execute to meet targets. You will Provide a bridge between the website and content team to identify projects that enhance user engagement and conversion. You will Manage website content, working with content strategy to create user journeys that provide value and guide users toward desired actions. You will Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals. You will Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies. You will Stay updated with industry trends and best practices in digital content, SEO, and user experience. What You'll Need to be Successful Bachelor's degree with 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role. Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate. Excellent writing, and editing skills, with examples of digital content creation and development. Experience with A/B testing and content experimentation to drive optimization. Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing. Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping. Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development.
