3 Web Optimization Jobs

What You'll Do We are looking for a Digital Content Analyst to drive digital content programs through data-driven decision-making, strategic collaboration, and experimentation. We are looking for a blend of creativity, analytical analysis, and project management to enhance user engagement and achieve our goals. You will work with different teams to identify, create, optimize, and manage digital content that moves the needle for our brand. Reporting to Director- Content Marketing What Your Responsibilities Will Be You will Use data and analytics to uncover opportunities and identify projects based on impact and our goals. Forecast core content metrics in partnership with analytics team and execute to meet targets. You will Provide a bridge between the website and content team to identify projects that enhance user engagement and conversion. You will Manage website content, working with content strategy to create user journeys that provide value and guide users toward desired actions. You will Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals. You will Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies. You will Stay updated with industry trends and best practices in digital content, SEO, and user experience. What You'll Need to be Successful Bachelor's degree with 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role. Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate. Excellent writing, and editing skills, with examples of digital content creation and development. Experience with A/B testing and content experimentation to drive optimization. Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing. Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping. Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development.

Core Hours- 8 PM to 12:00 AM A bit about you A recognized expert in their professional discipline, with significant impact and influence on organizational policy and program development. Establishes critical strategic and operational goals, and develops and implements new products, processes, standards, or operational plans to achieve organizational objectives. Regularly leads projects of critical importance to the organizationprojects that carry substantial consequences for success or failure. Requires strong influence and communication with executive leadership. Problems encountered are often complex and multidimensional, requiring broad-based consideration of variables that affect multiple areas of the organization. You will: Design, architect and create the documentation for the entire system down to the details to meet team needs. Proactively create and review team contributions of documentation within your domain of expertise. Code entire software solutions to solve current problems, identify and fix issues within their areas of expertise. Participate as a CODEOWNER within their expertise and stakeholder throughout in code-reviews. Automate unit, integration, and end to end testing solutions and incorporate with the testing team flow. Be able to run your code in pre-production and ensure quality. Deploy your solutions across environments and platforms, including production releases. Teardown and destroy old solutions, products, and resources when no longer needed. Provide operational support of your deployed code and all code within your domain of expertise. Determine issues within the entire team and prevent problems from occurring Coordinate across all business teams to identify, resolve, mitigate and prevent technical issues, risks, and provide solutions. Perform other job-related duties as assigned You Have: 4 year degree in Computer Science or related field with 7+ years of experience OR 9+ years of experience in Software Development 7+ years of experience in software development 5+ years of experience in AWS (EC2, Lambda, S3, CloudWatch) 3+ years (GitHub, Jenkins, Spinnaker) 5+ years of experience in DevOps deployments with Azure/AWS services, CI/CD pipelines, and containerization (Docker/Kubernetes) Proficient in building server-side rendered (SSR) and static sites using Next.js. Experience in designing and integrating RESTful APIs for web applications. Deep proficiency in React, nextjs, TypeScript (Demonstrate ability to build complex and performant web applications using these technologies) Solid understanding of HTML5 and CSS3, including semantic HTML, responsive design principles. Proven experience with website performance optimization techniques including splitting, lazy loading, image optimization, caching techniques. In-depth knowledge of SEO principles and best practices for public-facing websites. Significant experience working with mapping libraries, specifically Mapbox GL JS. Demonstrated ability to handle large datasets and implement performant map visualizations. Ability to write efficient, scalable, and maintainable code. Excellent problem solving, debugging, and analytical skills. Ability to work independently and as part of a team. Strong communication and collaboration skills with the ability to effectively communicate technical concepts to both technical and non-technical audiences. Would be great if you have: Experience in ingesting and exposing large datasets in the weather industry Experience, in general, in the advertising industry Experience in C# and .NET Core/.NET Framework for backend development Experience in CFN, APIGateway, DDB, IAM, SNS Understanding of technical SEO, Core Web Vitals, and best practices for search engine ranking. Experience in integrating Mapbox or other mapping services into web applications. Experience in designing scalable and modular web architectures. Familiarity with unit testing, integration testing, and debugging techniques. Experience with CICD tools, specifically GitHub, Jenkins, Spinnaker, Artifactory Experience with AWS Products, specifically CloudFormation, DynamoDB, SNS, APIGateway, Route53, IAM, Tagging Experience working with formats like TXT, CSV, MARKDOWN, JSON, YAML, GeoJSON, WKT, GZIP, PARQ Experience with other languages, frameworks, and platforms, specifically Infrastructure as Code, Java, HTML, Javascript, Typescript, NodeJS, Python, Shell, React, C You are: A team player who is organized, flexible and willing to adapt Not afraid of new technologies and driven to learn A detail-oriented person, who catches problems early and adjusts A strong communicator who is able to collaborate with multiple business and engineering stakeholders and work through conflicting needs A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution Organized with demonstrated ability to prioritize and deliver timely work A team player and not afraid to roll up your sleeves and help when needed Self-sufficient and not afraid to take the lead and manage tasks independently Coachable and open to feedback Respectful-we treat each other with respect and assume the best of one another Not afraid to have fun!

Role & responsibilities The Digital Marketing Lead position is based out of our head office in Bangalore and manages a team of digital marketing managers, the Lead will own the devising and implementing of SEO and paid marketing strategies for multiple hotel customers and help them get maximum return on investment on their spends. Responsibilities The goal of the Digital Marketing Manager will be to ensure that our customers get a good return on investment in their digital spending. The Lead will: Run the agenda of the digital marketing team. Create processes and ensure adherence of the processes. Ensure that our digital marketing efforts are adding value to our customers. Form rapport with customers and understand their marketing requirements and goals. Create SEO and performance marketing strategies that align with the needs and goals of the businesses. Review the strategies with the customers and get alignment. Provide detailed reports on our marketing campaigns overall performance. Oversee the work of other members of the digital marketing team to ensure high quality delivery. Working alongside senior stakeholders, digital marketing team, and business unit Marketing leaders to establish a best-of-breed approach to the use of marketing technology. Recognize the newest trends and technologies affecting the industry. Assess important metrics that influence the website traffic, service quotas, and target audience. Preferred candidate profile Graduate degree in Engineering or Business. MBA is a plus 5 - 8 years of prior account management and digital marketing experience is required. Strong knowledge of SEO web optimization techniques, Google Adwords, Display Ads, and social media ads is required Prior experience in creating processes, assigning work, and tracking progress Excellent prioritization and project management skills Attention to detail and ability to prioritize and multitask Strong team building and management skills Proficiency with MS Excel, Office, and other analytical tools Up-to-date on the newest trends and technologies in digital marketing Perks and benefits