Digital Content Analyst

• Utilize data and analytics to uncover opportunities and identify projects based on impact and business objectives. Forecast core content metrics in partnership with analytics team and execute to meet targets.
• Provide a bridge between the website and content team to identify high-impact projects that enhance user engagement and conversion.
• Oversee and manage website content, working with content strategy to craft user journeys that provide value and guide users toward desired actions.
• Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals.
• Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies.
• Stay updated with industry trends and best practices in digital content, SEO, and user experience.

What Youll Need to be Successful

• Bachelor s degree in marketing, communications, journalism, data analytics or a related field.
• 5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role.
• Strong understanding of SEO, UX, and data analytics tools (PowerBI, Google Analytics, Google Search Console, SEMrush , Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate.
• Excellent writing, editing, and communication skills, with examples of digital content creation and development.
• Experience with A/B testing and content experimentation to drive optimization.
• Strong project management skills with the ability to juggle multiple priorities.
• Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing.
• Ability to think strategically and execute efficiently in a fast-paced environment.
• Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping.
• Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development (a plus but not required).