Digital Campaign Executive - Education Sector

Company Description

Adamas International School (AIS), a premier co-educational day and day-boarding institution in North Kolkata, offers ICSE/ISC and Cambridge IGCSE curricula from Nursery to Class XII. Known for its state-of-the-art infrastructure, modern laboratories, sports facilities, and vibrant co-curricular programs, AIS provides a nurturing and globally minded environment for holistic student development. With a commitment to academic excellence, innovation, and international exposure, AIS continues to shape confident, creative, and responsible future leaders.

Role Description

This is a full-time on-site role for a Digital Campaign Specialist, located in the Greater Kolkata Area.

• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance.
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPIs.
• Optimizing campaigns across multiple channels to deliver the best return on investment.
• You identify replicable marketing strategies, tactics, and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mindset.
• You write content for marketing ads, campaigns, and landing pages.
• You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
• You build and run A/B tests across landing pages and the homepage.

Qualifications

• Digital Marketing and Digital Strategy skills
• Analytical Skills and Project Management experience
• Strong Communication skills
• Experience in the education sector is a plus
• Bachelor's degree in Marketing, Communication, Business, or related field
• Proficiency in using digital marketing tools and platforms
• Ability to work effectively in a team and meet deadlines