Digital Brand Manager (beauty/wellness)

Key Responsibilities:Monitoring & Analysis

· Monitor brand mentions, conversations, and sentiment across digital channels — including Google Reviews, YouTube, Reddit, Facebook, Instagram, and ad comment sections.

· Track emerging conversations around women's wellness, personal care, and hygiene topics that align with the brand’s voice.

Community Engagement & Response Management

· Craft timely, empathetic, and brand-aligned responses to user comments, feedback, queries, and reviews.

· Address negative reviews or potential PR escalations quickly with a problem-solving approach.

· Own engagement on Reddit threads, YouTube comment sections, and consumer forums with authenticity and insight.

Reputation Strategy & Execution

· Design and implement proactive ORM strategies to improve brand trust, mitigate negative sentiment, and increase organic advocacy.

· Build playbooks for community moderation, response tone, and crisis management.

· Collaborate with content, growth, and product teams to align communication strategy with campaign goals.

Feedback Loop & Insights

· Translate online feedback into actionable insights for product, CX, and marketing teams.

· Identify recurring complaints, sentiments, or emerging issues and recommend fixes.

· Prepare regular reports with sentiment analysis, review trends, and impact on brand perception.

Qualifications:

· 5–6 years of experience in Online Reputation Management, Social Media Response, or Brand Engagement roles.

· Prior work with consumer-focused D2C brands, ideally in personal care, feminine hygiene, skincare, or wellness.

· Strong understanding of B2C portals (Amazon, Nykaa, Flipkart), review platforms (Google, Trustpilot), and UGC-heavy platforms (YouTube, Reddit, Instagram).

· Experience managing ORM around paid ads (Meta/Google ad comments and feedback).

· Proficient with ORM and social listening tools (e.g., Sprinklr, Brandwatch, Hootsuite, Mention).

· Excellent written English with the ability to match tone to context — from empathetic customer replies to snappy Reddit comments.

Job Types: Full-time, Permanent

Pay: Up to ₹900,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Pitampura, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Have you done prior work with consumer-focused D2C brands, ideally in personal care, feminine hygiene, skincare, or wellness ?
• Do you have understanding of B2C portals (Amazon, Nykaa, Flipkart) ?
• Are you proficient with ORM and social listening tools (e.g., Sprinklr, Brandwatch, Hootsuite ) ?
• What is your current salary ?
• What is your expected salary ?

Experience:

• Online Reputation Management: 5 years (Required)

Work Location: In person