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Capgemini
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Digital and Social Lead - 10 years To 12 years

Digital and Social Lead - 10 years To 12 years

Capgemini

10 - 15 years

8 - 12 Lacs

mumbai

Posted:23 hours ago| Platform:

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Skills Required

pr wordpress content management microsoft office suite ui digital marketing ux adobe analytics aem google google webmaster tools marketing data modeling search engine optimization drupal google analytics moz sem webtrends seo keyword planner ui/ux

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
Digital and Social LeadYour primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people Job Responsibilities
Job Responsibilities

Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders.

Understand the overall digital landscape of the organization as well as that of key competitors.

Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects.

Proactively develop and implement efficiency improvements.

Involvement in the creation of own area business plan

Delegate to achieve business goals.

Respond to client requests in nonstandard situations, investigating all the possibilities for a solution.

Have a reasonable understanding of issues in managing a global business.

Development and implementation innovations

Bring the latest industry best practices into action.

Skills/Experience

Atleast 10 years experience of working with standard content management systems, viz. Drupal, Wordpress, AEM
Strong Knowledge on PR & Paid Social is Mandatory

Strong background in content management, content layout, UI/UX principles (might not have worked)

Hands on knowledge of analytic toolsGoogle Analytics, Omniture, WebTrends, Piano etc.

Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc.

Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling.

Hands on knowledge of marketing automation

Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.

A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.

At least 3 years experience in handling team/similar role

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Digital and Social Lead - 10 years To 12 years