Job
Description
As a Marketing Analytics & Insights Specialist at YOUGotaGift Pvt Ltd, your role involves leading analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web. You will deploy GTM tags, define custom events, parameters, and funnels to capture meaningful user interactions, and build performance dashboards using Looker Studio. Your ability to translate complex data into actionable business insights and growth opportunities will be crucial for the team. Your responsibilities will also include planning, managing, and optimizing Google Ads campaigns, contributing to the digital marketing strategy, and leading SEO planning and execution. You will own and manage the CleverTap platform, drive personalized user engagement campaigns, and collaborate with product and tech teams for seamless integration of martech systems and data pipelines. Additionally, you will deliver periodic insights reports, identify opportunities for funnel optimization, and support strategic decision-making through analytics-backed recommendations. Managing B2B marketing automation and workflows through Odoo CRM for lead tracking, nurturing, and reporting will also be part of your role. Qualifications & Experience: - Bachelors or Masters degree in Marketing, Business Analytics, or a related field. - 12+ years of experience in marketing analytics, performance marketing, or martech management. - Proven expertise in CleverTap or similar marketing automation platforms. - Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement. - Hands-on experience managing Google Ads and SEO optimization projects. - Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams. - Expertise in Odoo will be an added advantage. Key Attributes: - Data-driven, strategic thinker with a strong business acumen. - High attention to detail and ability to handle multiple priorities in a fast-paced environment. - Creative problem solver with a passion for digital marketing and user engagement. - Proactive, collaborative, and results-oriented approach. You can enjoy a cool, tech-focused environment, work with the best devices like Mac, avail the best medical insurance, and receive a competitive salary at YOUGotaGift Pvt Ltd in Kochi/Kozhikode, Kerala. As a Marketing Analytics & Insights Specialist at YOUGotaGift Pvt Ltd, your role involves leading analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web. You will deploy GTM tags, define custom events, parameters, and funnels to capture meaningful user interactions, and build performance dashboards using Looker Studio. Your ability to translate complex data into actionable business insights and growth opportunities will be crucial for the team. Your responsibilities will also include planning, managing, and optimizing Google Ads campaigns, contributing to the digital marketing strategy, and leading SEO planning and execution. You will own and manage the CleverTap platform, drive personalized user engagement campaigns, and collaborate with product and tech teams for seamless integration of martech systems and data pipelines. Additionally, you will deliver periodic insights reports, identify opportunities for funnel optimization, and support strategic decision-making through analytics-backed recommendations. Managing B2B marketing automation and workflows through Odoo CRM for lead tracking, nurturing, and reporting will also be part of your role. Qualifications & Experience: - Bachelors or Masters degree in Marketing, Business Analytics, or a related field. - 12+ years of experience in marketing analytics, performance marketing, or martech management. - Proven expertise in CleverTap or similar marketing automation platforms. - Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement. - Hands-on experience managing Google Ads and SEO optimization projects. - Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams. - Expertise in Odoo will be an added advantage. Key Attributes: - Data-driven, strategic thinker with a strong business acumen. - High attention to detail and ability to handle multiple priorities in a fast-paced environment. - Creative problem solver with a passion for digital marketing and user engagement. - Proactive, collaborative, and results-oriented approach. You can enjoy a cool, tech-focused environment, work with the best devices like Mac, avail the best medical insurance, and receive a competitive salary at YOUGotaGift Pvt Ltd in Kochi/Kozhikode, Kerala.
