Digital Analytics

As a digital analytics professional, you will play a key role in implementing, validating, and maintaining analytics tracking across digital platforms using Adobe Analytics and Adobe Launch. Your responsibilities will include owning the end-to-end tagging lifecycle, collaborating with stakeholders to translate business needs into technical tracking requirements, and ensuring data quality through manual QA and automated testing tools like Observpoint. Additionally, you will be responsible for setting up and troubleshooting third-party pixels for marketing and analytics needs, as well as delivering meaningful insights through tools like Adobe Workspace, Power BI, or Tableau. To excel in this role, you should have 9-12 years of hands-on experience in Adobe Analytics and Adobe Launch, a strong understanding of data layers, tagging strategy, and implementation best practices, and experience independently managing end-to-end measurement implementations on enterprise-level digital properties. Proficiency in JavaScript and HTML, skilled QA capabilities, and strong cross-functional communication skills are also essential. Moreover, having experience with data visualization tools and familiarity with Customer Journey Analytics (CJA) and Adobe Target would be advantageous. Keeping up to date with Adobe platform updates, privacy regulations such as GDPR and CCPA, and best practices in digital analytics is crucial for success in this role. If you are passionate about digital analytics, thrive in a hands-on technical environment, and enjoy collaborating with stakeholders to deliver accurate insights, we encourage you to apply for this exciting opportunity.,