Digital Analyst

About the Role

Digital Analyst

Key Responsibilities

• Monitor and analyze digital performance metrics across websites, apps, and digital marketing campaigns.
  
• Implement and manage analytics tagging and tracking (e.g., via

  Google Tag Manager

  or similar tools).
• Set up and maintain dashboards and automated reports in tools such as

  Google Analytics

  ,

  Adobe Analytics

  , or

  Looker Studio

  .
• Collaborate with marketing, product, and UX teams to understand KPIs, define tracking requirements, and ensure accurate data collection.
  
• Conduct

  funnel, attribution, and cohort analyses

  to identify opportunities for conversion rate optimization (CRO).
• Measure the impact and ROI of digital marketing activities (SEO, SEM, social media, email, display).
  
• Provide insights and data-backed recommendations to improve user engagement, retention, and digital campaign performance.
  
• Ensure data accuracy, integrity, and compliance with privacy regulations (GDPR, CCPA).
  
• Support A/B testing and user behavior analysis using experimentation tools.
  
• Present findings through visual storytelling and executive-level reporting.
  

Required Skills & Qualifications

• Bachelors degree in Marketing, Statistics, Data Analytics, Computer Science, or a related field.
  
• 2–6 years of experience as a

  Digital Analyst

  ,

  Web Analyst

  , or

  Marketing Analyst

  .
• Hands-on experience with analytics tools such as:
  

• Google Analytics (GA4)

  or

  Adobe Analytics

• Google Tag Manager (GTM)

  or

  Tealium

• Google Data Studio / Looker Studio

  ,

  Tableau

  , or

  Power BI

• Strong understanding of

  digital marketing channels

  (SEO, SEM, Display, Paid Social, Email).
• Proficiency in

  Excel/Sheets

  ,

  SQL

  , and basic

  data visualization

  skills.
• Experience with

  A/B testing

  tools (Optimizely, VWO, Google Optimize).
• Solid understanding of

  web technologies

  (HTML, JavaScript basics, cookies, tracking pixels).
• Strong analytical, problem-solving, and communication skills.
  

Nice-to-Have

• Experience with

  BigQuery

  ,

  Python

  , or

  R

  for data manipulation.
• Exposure to

  marketing automation

  and

  CRM platforms

  (HubSpot, Salesforce).
• Knowledge of

  eCommerce

  and

  conversion optimization

  strategies.
• Familiarity with

  privacy and consent management

  tools.
• Certification in

  Google Analytics

  ,

  Adobe Analytics

  , or

  Google Tag Manager

  .