Digital Ads Executive (Meta Ads) | Remote Job (WFH)

BeBran Digital,

Meta Ads Expert

Location:

Experience:

Position:

Salary:

Role and Responsibilities:

• Plan, execute, and optimize paid campaigns across

  Facebook & Instagram Ads Manager

  .
• Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
• Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
• Manage campaign budgets, bids, and daily ad spends to ensure ROI.
• Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
• Set up retargeting, lookalike audiences, and advanced custom audience strategies.
• Coordinate with design/content teams for creatives aligned with campaign goals.
• Monitor competitor ad strategies and suggest improvements.
• Run

  A/B testing

  for ad copies, creatives, and targeting.
• Prepare campaign performance reports and present insights with actionable recommendations.
• Stay updated with

  Meta platform updates, policies, and best practices

  .

Skills & Qualifications:

• 2+ years of experience managing performance campaigns on Meta Ads.
• Hands-on experience with Business Manager & Facebook Ads Manager.
• Strong understanding of CPC, CPM, ROAS, and attribution models.
• Ability to analyze data, spot trends, and make informed decisions quickly.
• Experience in retargeting & remarketing campaigns.
• Strong copywriting sense for ads and ability to brief creatives effectively.
• Agency experience preferred but not mandatory.