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Deputy Unit Manager - Digital Platforms

Deputy Unit Manager - Digital Platforms

Bajaj Finance

2 - 3 years

13 - 17 Lacs

pune

Posted:13 hours ago| Platform:

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Skills Required

front end azure google analytics power bi compliance debugging ai tools science it management research analytics systems marketing data science content management project management web development business

Work Mode

Work from Office

Job Type

Full Time

Job Description

Deputy Unit Manager - Digital Platforms
Job Purpose
Capability development for Bajaj Finserv digital assets (App and web). Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times by tracking key performance metrics using multiple tools. All capabilities on platform will lead to increased adoption of App, Web and contribute to business, engagement, increased traffic, and conversions. Duties and Responsibilities

Ensure customer facing capabilities are envisaged, delivered and functioning with attention to detail

Understanding business/service requirement

Ensuring the requirement is delivered in a customer intuitive manner

Making sure the right communication reaches out to the customer to ensure engagement with the application, catering to business/service need at the same time

For management of any asset in the digital platform

Ensure it is working fine at all times

Research and benchmark similar capabilities in the market and see if asset can be improved

Personalization of properties on Digital Platform for driving business priorities

Work with IT and Data Science Teams to provide specific views on prioritized business modules to customers, including segmentation of customers based on their persona, and creating front-end capability to display on platforms

Tracking key metrics

Click to next view success %

App launches, driving DAU (Daily Active Users), MAU (Monthly Active Users)

Service utilization via digital assets

Ensure feature adoption increases customer retention on Bajaj Finserv Digital Assets

Targets achieved (planned versus actual business or service numbers)

Analyzing and evaluating effective activities to keep the customer engaged on the platform

Measure the last activity with the latest engagement activity to understand what works and what doesn't

Benchmark latest engagement activity with the industry

Analyzing engagement activity to determine which engagement product should be included in the application

Identifying and timely fixing of issues while observing customer behavior in production

Ensure TAT is within limits while fixing issues

Involve stakeholders responsible for issue debugging and resolution

Maintain timely approach/communication to keep customers engaged on the application without hassle

MIS and Power BI dashboards

Tracking of traffic, leads, conversions via Power BI dashboards

Publishing latest update of customer activity on assets

Engaging with data/business team to understand customer trends and increased engagement with the App

Maintaining track of daily activities for release, service, issues, and engagement

Key Decisions / Dimensions

BRD scenarios writing and test case creation (using Gen AI)

Solutioning based on linked backend systems

Working with Platform Content Management System tools for delivering front-end assets

Developing new ideas and ensuring compliance to increase App engagement and adoption

Major Challenges

Prioritization of multiple requirements received from business, performance marketing, and regulatory sources

Managing multiple stakeholders simultaneously

Ensuring customer engagement on the asset

Required Qualifications and Experience

Qualifications: Post-Graduation (MBA preferred)

Work Experience: 2-3 years in App/web development domain

Skills Keywords:

Project Management

CleverTap

Medallia

Pimcore

Google Analytics

Azure

MS Excel

MS PowerPoint

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Deputy Unit Manager - Digital Platforms