Deputy Manager Marketing- Retail

As a Marketing Manager for baby product retail stores, your role will involve planning and executing various marketing activities to drive market share, brand management, event management, and new business development. Key Responsibilities: - Plan and execute monthly in-store thematic promotional campaigns, events, festivals, and special days to increase sales. - Increase store footfall through local outreach, influencer tie-ups, seasonal campaigns, advertising, and PR. - Build community outreach initiatives with schools, clinics, and parenting groups. - Co-ordinate branding, signage, and point of sale display material requirements. - Share the marketing plan notes with store managers in advance and create monthly marketing plans. - Manage loyalty programs, create seasonal campaigns, and execute offers to increase sales. - Develop content and community engagement across all digital channels. - Collaborate with designers and agencies for creatives and content. - Work closely with the store team, merchandising, and operations to meet business goals. - Analyze customer insights, market trends, and competition studies for new geographic territories. - Build and manage the marketing team, track KPIs, and ensure timely execution of plans. - Monitor and control the budget for marketing activities, implement brand campaigns, and work on vendor development. Qualifications Required: - Bachelor's or Master's degree in Marketing, Business, or a related field. - 5+ years of experience in retail or consumer marketing. - Strong understanding of store-level marketing and customer engagement. - Hands-on experience in social media, basic content planning, and digital promotions. - Excellent communication and coordination skills with attention to detail and deadline orientation.,