Deputy Manager - Market Reasearch

Role Overview

Consumer Insights

Key Responsibilities

Strategic Insights & Business Partnership

• Elicit and deeply understand business objectives through expert consultation and collaborative conversations with key business partners.
• Translate business goals into clear research agendas and actionable insights requirements.
• Provide strategic recommendations and business insights to the Marketing and cross-functional teams, leveraging outputs from qualitative research, secondary data sources, and specialized qualitative tools.
• Partner directly with business teams to proactively apply insights, ensuring data-driven decisions are made regarding product development, marketing campaigns, and market entry strategies.

Research & Consumer Understanding

• Design, execute, analyze, and interpret consumer research studies (both ad-hoc and ongoing).
• Discover key consumer insights and unmet needs through direct consumer interaction and qualitative techniques, helping to convert these findings into meaningful product or service concepts.
• Integrate and synthesize feedback from diverse consumer touchpoints and research sources for a holistic view of consumer behavior.
• Serve as the subject matter expert on syndicated data and market research reports.

Data Expertise & Analysis

• Demonstrate a hands-on working knowledge and expertise in utilizing and interpreting syndicated market research data, specifically Nielsen and IMRB (or equivalent/regional) data sets.
• Syndicate and integrate data from sources like Nielsen and IMRB to provide a comprehensive, 360-degree understanding of market trends, performance, and consumer behavior.
• Fuel innovation thinking and idea generation within the organization based on robust consumer insights.

Qualifications & Experience

• 5-8 Years

  of experience in Consumer Insights, Market Research, Strategic Planning, or a related field.
• Proven expertise in both

  qualitative and quantitative research methodologies.

• Strong analytical skills with the ability to synthesize complex data into clear, narrative-driven recommendations.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders.