Deputy Manager/ Manager MARCOM

Strategic Marketing & Brand Management:

• Develop and execute comprehensive marketing strategies for HITEX s in-house and hosted events.
• Ensure consistent and impactful brand messaging across all platforms online and offline.
• Position HITEX as a thought leader in the exhibitions and business events industry.

POV (Point of View) Magazine Management:

• Own and manage end-to-end production of POV, HITEX s bi-monthly digital magazine on LinkedIn.
• Coordinate with internal teams, industry experts, contributors, and designers to curate relevant and insightful content.
• Develop editorial calendars, identify feature topics, and ensure timely publication.
• Promote POV through LinkedIn and other digital channels to grow readership and engagement.

Digital Marketing & Social Media:

• Manage HITEX s social media channels (LinkedIn, Instagram, Facebook, YouTube).
• Run paid ad campaigns (Google, Meta, LinkedIn) targeting specific industry segments.
• Optimize the HITEX website and campaign landing pages for user experience and lead generation.

• Oversee creation of all marketing materials brochures, creatives, videos, mailers, newsletters, blog posts, etc.
• Ensure tone and messaging align with the brand and are tailored for target audiences.

• Use tools like Google Analytics, Meta Business Suite, and CRM dashboards to track campaign effectiveness.
• Prepare monthly reports on marketing KPIs, digital performance, and POV readership metrics.

• Liaise with internal teams, exhibitors, sponsors, media partners, and vendors for campaign alignment.
• Work closely with the editorial and design teams for POV and other brand content.

• Bachelor s or Master s degree in Marketing, Mass Communication, Journalism, or a related field.
• 5 8 years of experience in marketing, preferably in events, media, or publishing.
• Strong experience with Social Media content strategy, digital marketing, and editorial management.
• Prior experience managing newsletters, magazines, or corporate publications is a plus.

• Be part of a fast-growing organization shaping India s event and exhibitions landscape
• Lead exciting marketing initiatives, including the industry-focused POV magazine
• Opportunity to blend creativity, strategy, and storytelling in a high-impact role
• Competitive compensation and a collaborative work culture