Deputy Manager- Design Lead (PR)

Job Description

About Paytm: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media. About the role: The design lead will support various initiatives within the marketing department aimed at driving Paytm’s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs. Why join us If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story! Job Title: Social Media Design LocationNoida, India (On-site) DepartmentSocial & PR Role Overview We’re seeking a visionary and dynamic Design Head – Social Media to lead and elevate our visual storytelling across all social platforms. This leadership role combines strategic thinking, creative excellence, and people management to drive engagement and maintain brand consistency across Paytmbusinesses. The ideal candidate should be well-versed with AI design tools, actively using them, and eager to learn, adapt, and stay ahead of emerging creative technologies. Key Responsibilities Define and execute a unified design strategy aligned with Paytm’s brand identity and marketing objectives. Champion creative innovation while ensuring alignment with business goals and audience needs. Leverage AI-powered tools for design efficiency and creative ideation, while staying continuously updated on emerging technologies and trends in generative design Work with multidisciplinary creative team, including graphic designers, video editors, and copywriters. Foster a culture of collaboration, ownership, and creative excellence. Oversee the development of high-quality visual content—static graphics, animations, short videos, reels—that resonate with diverse audience segments. Maintain a high design standard across all outputs, ensuring creativity meets business intent. Ensure consistency in visual identity across all social media content, adhering to brand guidelines, voice, and tone across Paytm’s ecosystem. Work closely with marketing, business, and product teams to align creative output with campaign strategies, product launches, and growth objectives. Leverage analytics to track content performance, iterate on creative direction, and drive measurable engagement. Stay ahead of industry trends, platform updates, and audience preferences to keep Paytm’s social presence relevant, modern, and engaging. Qualifications Experience Minimum 12 years of experience in social media design, with at least 4 years in a creative leadership role. Technical Expertise Mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, and other design tools. Creative Acumen Strong, diverse portfolio showcasing impactful social-first design across platforms.Leadership & Communication Proven ability to inspire and manage creative teams, balance multiple projects, and communicate vision clearly across stakeholders. Analytical Orientation Comfortable using data to inform design decisions and iterate content for better performance. Preferred Qualifications Industry ExperiencePrior work in fintech, e-commerce, or tech-led brands is a plus. Global ExposureExperience designing for international audiences and adapting visuals for varied cultural contexts. EducationBachelor’s degree in Design, Visual Communication, or a related field. Key AI Tools & Platforms: Adobe Firefly & SenseiHarness generative AI for creating and editing images and videos, enhancing creative workflows within the Adobe ecosystem. Wikipedia Runway MLEmploy for real-time video editing, motion tracking, and generating videos from text prompts, facilitating rapid content creation. Synthesia+7Business Insider+7Tech | Business | Economy+7 Google Veo 3Utilize for generating high-quality videos from simple text or image prompts, incorporating synchronized audio and dialogues. Synthesia+3The Times of India+3Indiatimes+3 OpenAI's SoraLeverage for creating short video clips from text prompts, enabling quick visualization of concepts. Luma Labs' Dream MachineApply for transforming static images into dynamic videos, adding motion to still visuals. Midjourney & DALLEUse for generating high-quality, stylized images from textual descriptions, aiding in concept development. Canva Magic DesignEmploy for rapid prototyping and generating design variations, streamlining the design process.Responsibilities: Innovative IdeationLead brainstorming sessions integrating AI tools to explore creative concepts and design solutions. Efficient ExecutionImplement AI-driven workflows to accelerate the production of static and dynamic content, maintaining high-quality standards. Team EmpowermentTrain and guide the design team in adopting AI tools, fostering a culture of continuous learning and innovation. Strategic IntegrationCollaborate with cross-functional teams to align AI-driven design initiatives with overall business objectives and user experience goals.