Demand Marketing Manager

As a Demand Marketing Manager , you'll play a key role in generating new business opportunities, optimizing marketing campaigns, and ensuring our messaging resonates with our audience. If you thrive in a fast-paced environment, love data-driven decision-making, and enjoy collaborating across teams, this role is for you! What you'll Do: Own Your Market: Develop a deep understanding of our products, unique value propositions, and how they fit into the broader industry landscape. Know the Customer: Research ideal customer profiles, key personas, and their buying journey to craft compelling marketing strategies. Execute Winning Campaigns: Plan and roll out quarterly demand generation strategies, leveraging events, digital marketing, sales campaigns, SEO, paid media, and email nurtures. Drive Cross-Functional Collaboration: Partner with content, web, paid media, and events teams to ensure seamless execution and alignment with marketing best practices. Optimize Measure Performance: Track campaign success, flag execution gaps, and adjust strategies to maximize marketing ROI. Budget Vendor Management: Ensure spending aligns with approved budgets while maintaining high-quality vendor relationships. Test Improve: Establish A/B test plans, refine campaign processes, and continuously optimize performance. Maintain Brand Consistency: Review and QA marketing materials to ensure messaging and branding remain cohesive. What We re Looking For: A marketing strategist with a deep understanding of demand generation. A data-driven thinker who understands SaaS marketing KPIs and benchmarks. A detail-oriented executor who can manage multiple campaigns and meet deadlines. A collaborative team player who thrives in a dynamic, fast-paced environment. Must-Have Skills & Experience: Bachelors degree in Marketing, Communications, Business, or a related field, or equivalent experience. 2-4 years of relevant experience in demand generation. 1-2 years of B2B marketing experience in a SaaS environment. Strong knowledge of email, digital, web, and content marketing best practices. Excellent verbal and written communication skills. Proficiency in project management, campaign execution, and stakeholder coordination. Nice-to-Haves: Experience in the fitness industry (big plus!). Familiarity with marketing automation tools and CRM platforms.