Job
Description
About Agoda Agoda is an online travel booking platform that offers accommodations, flights, and more to travelers. The company utilizes cutting-edge technology to connect travelers with a vast global network of 4.7M hotels and holiday properties worldwide, in addition to flights, activities, and more. As part of Booking Holdings and based in Asia, Agoda boasts a diverse workforce of over 7,100 employees from 95+ nationalities across 27 markets. The work environment at Agoda is characterized by diversity, creativity, and collaboration, fostering innovation through a culture of experimentation and ownership to enhance the customer experience. Our Purpose At Agoda, we are dedicated to Bridging the World Through Travel. We believe that travel enriches people's lives by enabling them to enjoy, learn, and experience the diverse wonders of the world. Travel brings individuals and cultures closer, promoting empathy, understanding, and happiness. Our team, comprising skilled, driven individuals from various corners of the globe, is united by a shared passion to make a positive impact. Leveraging our innovative technologies and strong partnerships, we strive to make travel accessible and rewarding for everyone. The Opportunity Agoda's B2B Marketing team is currently looking for a Demand Generation Manager/Associate Manager to spearhead customer acquisition and revenue growth through innovative, data-driven marketing strategies. The role involves developing and executing multi-channel campaigns, collaborating with different teams, and optimizing performance to support Agoda's growth in the travel industry. Key Responsibilities - Develop and implement demand generation strategies across various channels such as email marketing, SEO, social media, webinars, and content marketing. - Manage end-to-end campaign execution, including tasks like copywriting, design coordination, and analytics. - Collaborate with cross-functional teams (product, BD, product marketing) to ensure alignment of campaigns with broader business objectives. - Create and manage marketing collateral, including white papers, case studies, infographics, and sales enablement materials. - Execute digital audience development campaigns to enhance awareness, drive traffic, and expand Agoda's database. - Scale growth on social media platforms by targeting engaged audiences. - Monitor and optimize campaign performance using analytics tools like Google Analytics, Tableau, and CRM platforms. - Stay abreast of industry trends, new technologies, and emerging distribution channels to drive innovation in demand generation efforts. What You'll Need To Succeed To excel in this role, you should have: - 4+ years of experience in demand generation, performance marketing, or a related field, preferably in the travel or e-commerce sector. - A Bachelor's degree in Marketing, Business, or a relevant field. - Proficiency in marketing automation platforms (e.g., Hubspot, Salesforce) and analytics tools (e.g., Tableau). - Hands-on experience with paid digital campaigns, SEO/SEM, and audience development strategies. - Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple tasks simultaneously. - Excellent written and verbal communication skills, including the ability to create compelling marketing content. - Self-motivation, adaptability, and the capability to execute strategies for diverse audiences and products. - Knowledge of webinar platforms and content management systems is a plus. Why Join Us Joining Agoda means playing a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and possess the skills to elevate our brand narrative, we invite you to apply and become part of our dynamic team. Equal Opportunity Employer Agoda is an equal opportunity employer. We will keep your application on file for future consideration, and you can request removal of your details at any time. Please refer to our privacy policy for more information. Recruitment Agencies Agoda does not accept third-party resumes. Kindly refrain from sending resumes to our jobs alias, Agoda employees, or any other organization location, as Agoda is not responsible for any fees associated with unsolicited resumes.,
