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Opus Technologies
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Demand Generation Lead

Demand Generation Lead

Opus Technologies

6 - 11 years

|

8 - 18 Lacs

Posted:16 hours ago| Platform:

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Skills Required

cold calling campaign management demand generation b2b lead generation account based marketing email campaign

Work Mode

Hybrid

Job Type

Full Time

Job Description

Job Title:

Location:

Experience:

Employment Type:

Primary Skills:

Job Scope:

Roles & Responsibilities:

New Logo Acquisition: Plan and run demand generation campaigns targeting new logos in payments, banking and fintech.
Account-Based Marketing (ABM): Design and execute ABM programs for strategic accounts - Top 5
Database Building: Build and manage high-quality lists of prospects and decision-makers.
Campaign Strategy: Develop integrated multi-channel campaigns (email, digital, events, webinars).
Performance Tracking: Own demand funnel metrics and collaborate with sales to drive qualified leads.
Partnerships: Work with sales, content, and design to ensure aligned messaging and impact.

Skills & Experience Required:

5+ years of demand generation experience in B2B/IT services.
Strong understanding of marketing automation, CRM, and digital channels.
Proven ability to drive measurable pipeline growth.
Excellent project management and analytical skills.
Degree in marketing, business, or related field.

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