Data Analyst II, Go To Market Strategy

Bristol Myers Squibb

3 - 5 years

14 - 18 Lacs

hyderabad

Posted:6 hours ago| Platform:

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Skills Required

operations research claims data management pharma business analytics analytical clinical trials life sciences crm sql

Work Mode

Work from Office

Job Type

Full Time

Job Description

Design, develop, and execute Field force sizing, GTM analytical frameworks for Pharma brands, including customer targeting, segmentation, opportunity sizing, and territory structuring.
Advance segmentation and targeting models using real-world data and machine learning techniques to identify high-value customers and growth opportunities.
Collaborate cross-functionally with Commercialization (including medical), Commercial & Medical Analytics, Data Strategy and IT teams to align on GTM deliverables and implementation roadmaps.
Prepare, visualize, and present GTM recommendations and dashboards for senior leadership and field teams, translating analytics into actionable plans.
Innovate and automate GTM processes, deploying digital analytics and AI/ML tools to improve recommendations and reduce time to insights.
Manage ongoing stakeholder communications, promoting knowledge sharing, feedback integration, and best practices in GTM analytics.
Continuously evaluate industry trends and benchmarks, recommending new approaches to GTM strategy and field effectiveness.

Skills and competencies:

Strong expertise in commercial analytics, GTM strategy, targeting, segmentation, and market sizing for Pharma or Life Sciences.
Advanced proficiency in Excel (including VBA), PowerBI, Tableau, Python, SQL, and other data management and visualization platforms.
Experience working with patient and claims data, specifically IQVIA and SHS datasets. Proficiency with CRM tools (e. g. , Veeva) and territory alignment platforms.
Excellent data storytelling, presentation, and stakeholder management skills.
Strong business acumen and ability to translate analytical findings into strategic, actionable recommendations.
Experience in digital analytics, process automation, AI/ML, and decision science methodologies.
Independent problem-solving and project management skills, with a solution-oriented mindset.

Experience:

We welcome people with Bachelor s or master s degree in Statistics, Mathematics, Operations Research, Business Analytics, or a related discipline.
3 to 5 years of hands-on experience in GTM analytics, customer targeting, segmentation, sizing, and territory structuring, preferably within the pharmaceutical industry.
Hands-on proficiency with analyzing IQVIA sales, call activity, and Rx datasets, as well as extracting actionable insights from complex data using machine learning techniques.
Proven track record of presenting data-driven GTM strategies and recommendations to senior stakeholders.
Experience with data manipulation and visualization tools such as Advanced Excel (including VBA), Power BI, Tableau, Python, and SQL.
Exposure to digital analytics, process automation, AI/ML methodologies, and decision science frameworks.

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