* Establish and lead the Marketing Analytics team, deliver actionable & valuable conclusions and insights that contribute to the bigger picture/business goals
* Understand, track customer journeys and behaviors * Initiate, design and own marketing reports & dashboards * Design & build multi-channel attribution models and ROI frameworks to measure the contribution of marketing to business revenue * Improve user segmentation to increase effectiveness of online marketing campaigns * Plan and optimize the companys budget allocation and impact the overall growth plans * Collaborate with different departments: Operations, Compliance, Engineering, Growth, Investor Service * Search constantly for new technologies, tools, methods to leverage the analytics, marketing performance and capabilities

Job Requirement

* 4+ years of marketing analytics experience

* Minimum of 1.5 years of managerial experience

* Proven track record leading data-driven marketing projects and analyses

* Strong understanding of statistics, data modeling and analytical skills

* Experience in analyzing B2B & B2C marketing strategies, channels and lifecycle identifying areas of opportunity and optimization

* Strong understanding of marketing attribution and multi-touch funnels

* Strong SQL with experience in querying large, complex data sets

* Excellent knowledge of BI tools (e.g., Google Big Query, Tableau etc.)

* Excellent knowledge of Excel (pivot, v-lookup, charts)

* Experience working with Salesforce, Google Analytics, Google Data Studio,

* Google Tag Manager

* Great communication and presentation skills
* Fluent English (verbal & written)

More Jobs at Samco Mutual Fund

Data Analyst - Growth

Mumbai

4.0 - 9.0 yrs

INR 6 - 11 Lacs

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Data Analyst - Growth