D2C Growth Head for a series A funded D2C Brand

As a D2C Growth Head for a Series A funded D2C Brand, you will be responsible for developing and implementing data-driven growth strategies to drive customer acquisition, conversion, and retention for our Direct-to-Consumer (D2C) business. You will lead the planning, execution, and optimization of digital marketing campaigns across multiple channels, including paid media, SEO, email marketing, social media, and influencer marketing, to achieve revenue and ROI targets. Your role will involve conducting in-depth analysis of the customer journey, conversion funnels, and user behavior to identify opportunities for optimization and growth. Collaboration with cross-functional teams, including product, marketing, sales, and operations, will be essential to align growth initiatives with overall business objectives and the product roadmap. You will implement and manage performance tracking and reporting systems to monitor key metrics, analyze campaign performance, and provide actionable insights to drive continuous improvement. Leading A/B testing and experimentation initiatives to optimize landing pages, messaging, offers, and customer experiences to maximize conversion rates and revenue will be part of your responsibilities. Staying updated on industry trends, best practices, and emerging technologies in D2C marketing and e-commerce, and incorporating new strategies and tactics to drive innovation and competitive advantage, will be crucial. You will be required to identify and prioritize growth opportunities, including new market segments, product offerings, partnerships, and distribution channels, to expand the reach and impact of our D2C business. Developing and maintaining relationships with external partners, agencies, and influencers to drive collaboration and leverage resources for growth initiatives is also a key aspect of this role. Additionally, you will lead and mentor a team of growth marketing professionals, providing guidance, coaching, and support to enhance skills, knowledge, and performance. To qualify for this position, you should have a Bachelor's degree in Marketing, Business Administration, or a related field (Masters degree preferred) and a minimum of 7-15 years of experience in growth marketing or direct-to-consumer (D2C) roles, preferably in consumer brands or e-commerce businesses. Strong expertise in digital marketing tactics and technologies, proven experience in planning, executing, and optimizing digital marketing campaigns, excellent analytical skills, strong leadership and management abilities, excellent communication and interpersonal skills, proficiency in digital marketing tools and platforms, and strategic thinking and problem-solving abilities are also required for this role.,