CRO Specialist (Conversion Rate Optimization)

As a CRO Specialist, you will be responsible for identifying conversion barriers, conducting tests, and implementing strategies to enhance conversion rates across digitalchannels

Key Responsibilities:

• Develop and execute a comprehensive CRO strategy that aligns with the companysdigital marketing objectives and conversion goals
• Define target conversion metrics and key performance indicators (KPIs) to measure CROsuccess
• Analyze website user behavior using tools like Google Analytics, heatmaps, and userrecordings
• Identify and prioritize areas of improvement and potential conversion barriers
• Plan, execute, and analyze A/B and multivariate tests on website elements, landingpages, and digital marketing assets
• Utilize testing platforms and tools to implement experiments and monitor results
• Collaborate with designers and developers to improve website and landing page designfor better user experience and conversion
• Implement responsive design and mobile optimization strategies
• Review and optimize website content, including copy, images, and multimedia, for clarityand effectiveness in driving conversions
• Ensure that content aligns with user intent and the buyers journey
• Optimize forms and lead generation elements to reduce friction and increase formcompletions
• Implement progressive profiling and smart form strategies
• Analyze and optimize the entire conversion funnel, including awareness, consideration, and decision stages
• Identify drop-off points and bottlenecks in the funnel
• Monitor and report on key conversion metrics, including click-through rates (CTR), conversion rates, bounce rates, and ROI
• Provide insights and recommendations to improve conversion performance
• Extend CRO strategies to digital marketing channels, including email marketing, PPC, andsocial media, to improve conversion rates
• Ensure message consistency across channels
• Conduct user research, surveys, and usability testing to gain insights into user behaviorand preferences
• Use research findings to inform CRO strategies

Qualifications and Skills:

• Bachelors degree in Marketing, Business, Psychology, or a related field (Masters degree isa plus)
• Proven experience as a CRO Specialist or similar role with a successful track record inoptimizing website conversion rates
• Strong proficiency in website analytics tools (eg, Google Analytics), A/B testingplatforms (eg , Optimizely, VWO), and usability testing tools
• Data-driven mindset with strong analytical skills to interpret CRO metrics and deriveactionable insights
• Knowledge of web design principles, user experience (UX) best practices, and responsivedesign
• Excellent written and verbal communication skills
• Project management skills with the ability to manage multiple CRO initiatives andtimelines
• Proficiency in HTML, CSS, and JavaScript is a plus
• Ability to work collaboratively in a team environment and across functions
• Competitive compensation package and performance-based bonuses
• Opportunities for professional growth and development
• Collaborative and innovative work environment
• Access to CRO tools and technologies
• Chance to make a significant impact on the companys digital marketing performance andconversions
• NOTE:- Please share to immediate joiner
• Good communication skills must