CRM-Bangalore

CRM-Bangalore-7+years-CTC 10-18lpa

Position: CRM

Industry: Luxury Brand (Open to Hospitality, Luxury Retail, Lifestyle, and Related Industries)

Experience: 7+ years

Education: MBA in CRM / Marketing (preferred)

About the Role

We are seeking a CRM Manager to lead customer relationship management initiatives for our luxury brand. The ideal candidate will be responsible for designing, implementing, and optimizing customer programs that build long-term loyalty, enhance customer engagement, and drive business growth through data-driven insights, up-selling, and cross-selling strategies.

The CRM Manager will play a critical role in delivering a seamless luxury customer experience across touchpoints, ensuring personalized engagement with both new and existing clients.

Key Responsibilities

Customer Relationship Strategy

Develop and execute CRM strategies aligned with the brands luxury positioning.

Design and implement customer loyalty programs, engagement initiatives, and retention campaigns.

Customer Engagement & Outreach

Manage customer outreach for both existing and potential high-value clients.

Tailor experiences and communications to enhance customer satisfaction and brand affinity.

Data Analytics & Insights

Leverage data mining, segmentation, and predictive analytics to understand customer behavior.

Provide insights for up-selling and cross-selling opportunities.

Program & Campaign Management

Drive targeted marketing campaigns, ensuring measurable impact on customer engagement.

Monitor and report CRM performance metrics, customer lifecycle value, and ROI.

Collaboration & Leadership

Work closely with marketing, retail, and digital teams to integrate CRM strategies across channels.

Manage CRM tools and platforms to ensure efficient operations and customer data integrity.

Key Requirements

MBA in CRM / Marketing with 7+ years of relevant experience.

Proven track record in hospitality, luxury, or customer-centric industries.

Strong understanding of CRM systems, analytics, customer lifecycle management, and loyalty programs.

Excellent communication and interpersonal skills to engage with high-net-worth customers.

Ability to design personalized customer journeys that align with luxury brand standards.