Creative Strategist (UGC + Performance Creative)

Wesolveforyou is a strategy-driven company focused on accelerating sales and driving substantial growth for businesses through an Omni Channel approach. By diversifying presence across online and offline channels, we maximize conversion rates and return on investment. Our expertise lies in optimizing sales strategies, reducing marketing and sales expenses, and effectively positioning products to target customers. With tailored solutions and innovative tools, we help businesses expand and achieve sustainable growth.

About the Role

We are looking for a Creative Strategist & Scriptwriter who can ideate, script, and strategize high-performing content for D2C and B2B brands. The ideal candidate should understand UGC-style content, digital psychology, and performance-driven creatives across Meta, YouTube, websites, and short-form videos.

Key Responsibilities:

Creative Strategy

• Develop creative concepts, hooks, and strategies for paid ads, UGC videos, reels, landing page content, and brand campaigns.
• Analyze brand positioning, TG insights, and past campaign performance to propose new creative directions.
• Plan creative angles across awareness, consideration, and conversion stages.
• Create briefs for creators, editors, and the content-production team.

Scriptwriting

• Write compelling UGC scripts, short-form scripts, ad copy, brand storylines, and video flow structures.
• Craft strong hooks, CTAs, and variations for A/B testing.
• Convert marketing objectives into simple, relatable, and engaging scripts.
• Maintain consistency in tonality across all brand communication.

UGC Knowledge

• Ideate and script native influencer-style videos optimized for performance marketing.
• Evaluate UGC creator performances and provide structured feedback on delivery, tone, and clarity.
• Create UGC guidelines, talking points, and content flows for creators.
• Stay updated with viral UGC trends and apply them to brand content.

Performance Creative

• Demonstrate a deep understanding of Meta Ads (Facebook & Instagram) and craft creatives optimized for these platforms.
• Translate data insights into high-performing ad properties (videos, statics, carousels, reels) that resonate with the target audience.
• Continuously analyze and improve creative performance using metrics such as CTR, CPC, and ROAS.

Requirements

• 1–3 years of experience in scriptwriting / creative strategy (agency or brand-side).
• Strong understanding of UGC content, social storytelling, and digital behaviour.
• Experience in writing brief content, copies, creative reference, creative strategist
• Proven experience managing and collaborating with graphic designers and video editors.
• A passion for consuming content and generating out-of-the-box creative ideas on the go.
• Ability to solve creative problems using strong data-driven insights.
• A consistent track record of developing and maintaining relationships with creative, production, and influencer agencies.
• Good understanding of Meta & Reels content formats.
• Basic knowledge of performance marketing is a plus.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person