Creative Strategist – Paid Ads

About K9 Vitality

25,000+ pet parents

Creative Strategist

own the creative engine

Deep Customer Understanding

• Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping.
• Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts.

Creative Strategy & Frameworks

• Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis.
• Translate insights into a clear roadmap of creative angles, hooks, and concepts.
• Track what’s tested vs. untested, learnings, and iteration pathways.

Ad Creative Leadership

• Own the creative direction across

  static ads, carousels, GIFs, short/long-form videos

  .
• Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset.
• Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty.
• Understand what makes a

  scroll-stopping visual or video

  perform.

Performance Marketing Alignment

• Partner closely with the growth team to align creatives with

  performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time)

  .
• Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers.

Team & Process Leadership

• Manage designers, editors, and UGC creators.
• Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations).
• Ensure a high volume of

  quality, test-ready ad creatives

  are launched weekly.

Must-Haves

• 2+ years of experience in

  creative strategy for paid ads

  (D2C brand or agency background preferred).
• Proven track record of scaling ads across

  Meta, YouTube, or TikTok

  .
• Strong understanding of

  direct response copywriting

  and creative frameworks.
• In-depth knowledge of

  performance marketing metrics

  and how creatives impact them.

• Dog parent

  – non-negotiable. We want someone who understands our audience because they live it.

Nice-to-Haves

• Ability to create content themselves (shooting/editing UGC, reels, or ads).
• Prior experience in pet care, supplements, or wellness brands.

• Type:

  Full-time, Remote

• Compensation:

  ₹50,000 – ₹75,000/month (based on experience)

• Growth:

  Opportunity to become Head of Creative as we scale into new markets and channels

• Be part of a

  mission-driven brand

  transforming pet wellness in India.
• Join a

  fast-scaling D2C team

  with global ambitions.
• Own the

  entire creative strategy function

  —your work directly drives revenue.
• Work remotely with flexibility, but with the accountability and excitement of a startup environment.

If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you.

👉 Apply now and help us shape the future of pet wellness in India.