Job Description About K9 Vitality K9 Vitality is one of India’s fastest-growing D2C pet wellness brands, trusted by 25,000+ pet parents . We create vet-approved, natural supplements for dogs, focusing on gut health, joint care, and skin & coat health. Our mission is simple: help dogs live healthier, happier lives—while giving their parents peace of mind. We’re now looking for a Creative Strategist to own and lead our paid ads creative strategy end-to-end . This is a full-time, remote role for someone who understands the science of great ads, thrives in fast-paced environments, and—most importantly—is a dog parent who genuinely cares about pet health. What You’ll Do You’ll own the creative engine that powers our paid media. This means: 🔎 Deep Customer Understanding Lead ongoing research into pet parent needs: review mining (our reviews, competitor reviews, Amazon, Reddit, TikTok comments, etc.), audience insights, and pain point mapping. Build frameworks that identify stages of awareness (problem aware, solution aware, unaware) and translate them into actionable ad concepts. 📊 Creative Strategy & Frameworks Develop SOPs from scratch for creative strategy: research, concepting, testing, and performance analysis. Translate insights into a clear roadmap of creative angles, hooks, and concepts. Track what’s tested vs. untested, learnings, and iteration pathways. 🎥 Ad Creative Leadership Own the creative direction across static ads, carousels, GIFs, short/long-form videos . Write and refine ad copy (hooks, body, CTAs) with a direct-response mindset. Review briefs and assign tasks to graphic designers & video editors. Ensure every output is performance-focused, not just pretty. Understand what makes a scroll-stopping visual or video perform. 📈 Performance Marketing Alignment Partner closely with the growth team to align creatives with performance KPIs (CTR, CVR, ROAS, Hook Rate, Thumbstop Rate, Watch Time) . Constantly diagnose creative performance, spot patterns, and propose next steps for scaling winners and cutting losers. 🧑🤝🧑 Team & Process Leadership Manage designers, editors, and UGC creators. Build clear, repeatable creative workflows (briefs, naming conventions, asset libraries, iterations). Ensure a high volume of quality, test-ready ad creatives are launched weekly. What We’re Looking For ✅ Must-Haves 2+ years of experience in creative strategy for paid ads (D2C brand or agency background preferred). Proven track record of scaling ads across Meta, YouTube, or TikTok . Strong understanding of direct response copywriting and creative frameworks. In-depth knowledge of performance marketing metrics and how creatives impact them. Dog parent – non-negotiable. We want someone who understands our audience because they live it. 💡 Nice-to-Haves Ability to create content themselves (shooting/editing UGC, reels, or ads). Prior experience in pet care, supplements, or wellness brands. Role Details Type: Full-time, Remote Compensation: ₹50,000 – ₹75,000/month (based on experience) Growth: Opportunity to become Head of Creative as we scale into new markets and channels Why Join K9 Vitality? Be part of a mission-driven brand transforming pet wellness in India. Join a fast-scaling D2C team with global ambitions. Own the entire creative strategy function —your work directly drives revenue. Work remotely with flexibility, but with the accountability and excitement of a startup environment. If you’re obsessed with great ads, understand the science behind scroll-stopping creatives, and love dogs as much as we do—we’d love to hear from you. 👉 Apply now and help us shape the future of pet wellness in India.
Location: Remote (India-Based) Type: Full-time Work Schedule: Flexible, results-driven Perks: ✅ Competitive Salary ✅ Opportunity to grow with a fast-scaling D2C brand ✅ 40% discount on internal products ✅ Work with a dynamic and passionate team 🚫 DO NOT APPLY IF: You need constant hand-holding or aren’t comfortable taking complete ownership of your work. You are not familiar with D2C logistics tools like NimbusPost, Shiprocket, Clickpost, Easyecom or Shopify order processing. You prefer slow, traditional workflows over fast-paced, agile execution. You get overwhelmed by numbers, dashboards, or operational problem-solving. You see this as “just another job” instead of taking pride in building something meaningful. About K9 Vitality: K9 Vitality is India’s leading D2C dog supplement brand , dedicated to improving the lives of dogs and their pet parents. Logistics and operations are the backbone of our business , ensuring that every order is efficiently processed, shipped, and tracked while keeping our inventory optimized. We are looking for a detail-oriented, proactive, and highly organized E-Commerce Logistics & Operations Lead who can take complete ownership of our logistics, warehousing, and inventory management systems while optimizing our processes for maximum efficiency. Key Responsibilities: 1. Logistics & Shipping Management Manage and operate shipping and warehousing panels with efficiency. Experience using NimbusPost, Shiprocket, Clickpost, Easyecom , or similar logistics tools. Minimize RTO (Return to Origin), reduce weight discrepancies , and ensure cost-effective shipping solutions. Handle shipping escalations, coordinate with courier partners , and ensure smooth order fulfillment. Oversee the ticketing system for logistics-related queries and issues , ensuring timely resolutions. 2. Inventory Management & Tracking Develop systems and processes to accurately track inventory levels and trends. Implement best practices for stock forecasting, inventory planning, and reorder optimization to prevent shortages or overstocking. Ensure accurate stock reconciliation between the warehouse, Shopify, and internal reports. Set up real-time tracking and reporting mechanisms to monitor inventory performance. 3. E-Commerce Operations & Order Fulfillment Oversee end-to-end Shopify operations , including order processing, cancellations, payment link generation, and tracking. Ensure smooth coordination between logistics, customer support, and warehouse teams to resolve any order fulfillment issues. Optimize operational SOPs to streamline workflows and eliminate bottlenecks . Track order fulfillment KPIs to identify areas for improvement and efficiency. 4. Workflow & Process Optimization Work extensively with Excel, Asana, Slack, Shopify, and shipping panels to optimize daily operations. Continuously refine and improve the order fulfillment process for speed and efficiency . Implement automated reporting dashboards for tracking logistics performance and cost efficiency. Develop SOPs (Standard Operating Procedures) for logistics, warehousing, and inventory management to ensure seamless operations. What We’re Looking For: 3+ years of experience in logistics, warehousing, and e-commerce operations. Must have worked with a D2C e-commerce brand (non-negotiable). Expertise in logistics tools such as NimbusPost, Shiprocket, ShipMozo, EasyEcom, Clickpost etc. Strong knowledge of RTO management, order fulfillment, weight discrepancies, and cost optimization. Hands-on experience with Shopify order processing, refunds, and tracking. Experience with inventory forecasting and stock management best practices. Proficiency in Excel, Asana, Slack, and other workflow tools. Excellent problem-solving skills and a data-driven approach to decision-making . Someone who is highly proactive, takes ownership, and thrives in a fast-paced D2C startup environment . What We Offer: 🔥 Flexible work schedule – We don’t track hours; we track impact. 🔥 Full ownership & autonomy – You’ll be the key decision-maker for logistics & operations. 🔥 Rapid career growth opportunities – Be part of a fast-scaling D2C brand. 🔥 40% discount on our products – Because we know you love pets as much as we do! 🔥 Work in a high-performance, growth-focused environment where your contributions truly matter. Application Process: 1️⃣ Submit your application along with details of your logistics & operations experience. 2️⃣ Interview (Round 1) – Understanding your expertise, problem-solving skills, and cultural fit and a short assignment. 3️⃣ Final discussion (Round 2) – Deep dive into expectations, workflow, and final decision. 🚀 If you’re an expert in e-commerce logistics, inventory management, and operational efficiency, and are ready to take charge, this role is for you! 📩 Apply now and be part of K9 Vitality’s fast-growing journey!