Job
Description
Creative Strategist — WDM Agency Purpose The Creative Strategist at WDM Agency is responsible for creating and optimizing persuasive, high-converting content across Meta Ads, Google Ads, email campaigns, and landing pages — content that doesn’t just look good but drives results . You are a conversion-minded storyteller, pairing data with insight to consistently generate winning creative across multiple platforms. You know how to extract emotional triggers, unique mechanisms, and compelling angles from a brief (or a product) — and you work seamlessly with media buyers and designers to bring those ideas to life. You thrive in a fast-paced environment, love improving creative systems, and take pride in delivering client-ready content on time, every time. Key Responsibilities Creative Strategy & Ideation Develop high-impact ad angles and scripts for Meta and Google Ads based on performance data Craft conversion-focused email flows, subject lines, and body copy tailored to client avatars Write persuasive landing page copy aligned with CRO principles and campaign objectives Lead creative planning sessions, brainstorms, and retro meetings to extract insights and iterate Performance Analysis Review performance metrics across paid ads, emails, and landing pages to identify what’s working — and what’s not Turn data into actionable content insights and iterate rapidly to improve results Collaborate with media buyers to align messaging with best-performing audiences and offers Content Production & Workflow Management Deliver copy on time, following internal processes and timelines Plan, manage, and update creative tasks in our project management system Ensure consistency in tone, structure, and formatting across all deliverables Perform quality checks on grammar, accuracy, and brand alignment Client Communication & Collaboration Communicate effectively and professionally with clients on creative strategy and deliverables Respond promptly to feedback and ensure revisions are actioned quickly Join internal standups, creative syncs, and monthly client calls Be available via Slack, email, and video calls during working hours (AEST timezone) Success Metrics (KPIs) Number of winning ads generated monthly (Meta & Google) Conversion rate improvements from email flows and landing pages Click-through rate (CTR) improvement on email subject lines Improved CTR & CVR on Google Ads creatives Planned vs actual task completion across sprints Client approval rate for content on first round Zero tolerance for avoidable errors (spelling, grammar, formatting) Experience Requirements 3+ years in performance creative or direct-response copywriting roles (agency or eCom preferred) Proven results across Meta Ads, Google Ads, email, and landing pages Experience using performance data to inform creative decisions Comfortable writing in multiple brand voices Solid grasp of consumer psychology and funnel copy principles (e.g., AIDA, PAS, Hormozi frameworks) Character Traits Obsessed with performance-first creative Detail-oriented with excellent grammar and language precision Organized, punctual, and highly dependable Analytical mindset with creative flair Collaborative and team-focused Coachable and committed to growth Fast-moving and adaptable — thrives in a high-output environment This Role Is Not For You If... You prefer writing fluff over performance content You can’t meet deadlines or need micromanagement You struggle to turn feedback into action You’re not comfortable owning outcomes or results You dislike working across multiple brands, platforms, and copy types Logistics Hours: Monday–Friday, 9:00 AM – 5:00 PM AEST Location: Remote, AEST hours required Communication: Active Slack and video call participation required Holidays: Paid public holidays
