Creative Strategist - D2C brand

We seek a creative strategist for an F&B brand in Bengaluru.

Job Responsibilities

• Develop & Execute Creative Strategy. Take ownership of the brand’s creative Output across formats – including Performance Creatives & Brand Campaigns

• Ensure coherence of Brand Voice across all creative touchpoints

• Create Performing Direct Response Creatives for Performance Marketing.

• Own the entire process & final output. Concept, Script, oversee the Shoot wherever required (internal/external), Final Output. This will include various kinds of creatives – Videos & Statics – UGC, Influencers, Product Centric, etc

• Be on top of creative performance: What’s Working & What's Not; and Why

• Collaborate effectively with Internal teams (Performance, Writers, Designers/Editors, R&D, Nutrition) & External Agencies to create compelling creatives, in line with business goals

• Conduct research and gather insights to inform copywriting strategy

• Strengthen the ecosystem of best-in-class, fit-for-purpose Creative partners to work with

• Stay up-to-date with industry trends & best practices in Direct Response Copywriting & Brand Storytelling

Job Responsibilities

• 5–10 years of relevant experience in creative strategy, advertising, content, or brand building.

• Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness

• Strong grasp of digital-first storytelling and brand thinking.

• A sharp eye for copy, design, and visual storytelling.

• Excellent communication and presentation skills.

• Comfortable managing creative workflows with external partners and in-house teams.

• Passionate about purpose-driven brands and the health & wellness space.