Creative Marketing Lead

About Open Secret:

Open Secret is a brand with a vision to make every Indian family eat better. Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors. Open Secret began as a challenger F&B brand offering a range of unjunked snacks from no-maida cookies to unjunked chocolates and a better-for-you bhujia. In 2021, Open Secret expanded its focus to become a one-stop platform for all things unjunked to cater to the consumer desire for 'better-for-you' food and beverage options across the day. Working closely with nutritionists and food experts.

About the Founder & CEO:

Ahana Gautam is an experienced operator with a passion to build and grow the biggest consumer brands in India. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. She started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.

Key Responsibilities:

- Video Shooting & Production: Plan and shoot high-quality videos for Instagram, LinkedIn, YouTube, etc.

- Video Editing: Edit reels, stories, product demos, and brand films with a strong sense of storytelling.

- Graphic Design: Create engaging and on-brand creatives for digital platforms, ads, and campaigns.

- Packaging Design: Work on product packaging design aligned with brand identity.

- Content Ideation: Collaborate with marketing and product teams to brainstorm visual concepts that convert.

- Platform-Specific Content: Adapt creatives and videos for each platform's best practices.

You Bring:

- A strong portfolio of work (reels, social media content, packaging, etc.)

- Proficiency in tools like Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva, etc.

- Knowledge of trends across Instagram, LinkedIn, and other digital platforms.

- A strong eye for aesthetics, branding, and detail.

- Ability to manage multiple projects and meet quick deadlines.