Creative Director

As a Creative Director for the INDmoney Instagram Channel at INDmoney, you will play a crucial role in leading and scaling INDmoney's presence on Instagram to revolutionize personal finance for millions of users. Your role involves developing and implementing an Instagram-first content strategy by monitoring trends, data, and insights. You will be responsible for leading content ideation, creating engaging storyboards for various formats like Memes, reels, skits, etc. Additionally, you will lead a team of video editors, designers, and anchors to execute the strategy effectively. It is essential to stay updated on trends and social media culture to ensure that the content remains fresh, witty, and timely. Analyzing performance metrics such as engagement, reach, and shares will be crucial for optimizing the content strategy and growing the INDmoney Instagram channel organically. To excel in this role, you should have experience in Instagram content creation, reels production, and storytelling through sketches or visual hooks. A proven track record of scaling Instagram channels or leading high-performing content teams in personal finance, fintech, or related fields is highly desirable. Deep understanding of the Instagram algorithm, virality levers, and audience engagement strategies is essential. Strong storytelling, scripting, and video direction skills are crucial for making finance engaging and relatable. Proficiency in video editing tools like Adobe Premiere, Final Cut Pro, After Effects, and production workflows is required. The ability to balance data-driven decision-making with creative innovation is key, along with a passion for personal finance, wealth management, investing, and financial literacy. Joining INDmoney offers you the opportunity to lead and shape one of India's most impactful content platforms on Instagram. You will work with a dynamic, high-growth fintech company that is redefining wealth management for millions of users. This role provides you with a chance to work at the intersection of content, creativity, and finance, driving meaningful impact. Moreover, INDmoney offers a competitive salary, performance-driven bonuses, and long-term growth opportunities, making it an exciting place to grow your career in the field of personal finance and content creation.,